The American brand of clogs Crocs is able to attract and retain the attention of consumers. The brand's famous marketing campaign is the Crocs month celebration in October. This year, fans of the brand are invited to celebrate the so-called crocktyabr armed with a special calendar with jibbits (various small figures that are attached to the top of the clog and allow shoe owners to create their own unique design).
The first ever Jibbitz ™ calendar was launched on September 23rd, and the Crocktale calendar contains fifty different jibbits. Calendar owners will be able to experiment with customizing clogs and delight themselves with new jibbits every day of October. On Crocs Day, October 23rd, another big surprise awaits fans of the brand, which will be the culmination of the holiday.
"Crocs is a holiday that we dedicate to those who love Crocs," said Heidi Cooley, Director of Global Marketing for Crocs. "Together we remember how important it is to be who you are, and turn the whole month into our common big holiday. We inspire to have fun and rejoice, being yourself! "
The annual Crocs Day is part of the Come As You Are marketing campaign. Every October, the brand delights customers with new surprises. In 2018, Crocs released exclusive gold clogs, styled with crocodile leather. A limited edition clogs with unique luminous jibbits went on sale in crocktyabre 2019.
Jibbitz ™ - календарь будет доступен на сайте бренда и в розничных магазинах с 23 сентября по 23 октября по цене 3999 руб.