Payback period for business in Russia is increasing
01.07.2015 4288

Payback period for business in Russia is increasing

European companies doing business in the Russian Federation expect an increase in the payback period of the business and predict a further decline in investment. The complex index "AEB-GfK", reflecting the sentiments and expectations of European entrepreneurs regarding business in Russia, decreased by 2014 points compared to 9 and amounted to 106 points out of 200 possible. In 2014, this indicator was 115, in 2013 - 144 points, in 2012 - 159.

55% of top managers of companies who took part in the survey claim that the turnover of their companies has grown over the past year, but in 2014 the turnover growth was noted by 69%, and in 2013 - 78% of participants.

5% of companies say they are directly affected by EU and US sanctions, and 16% partially. Moreover, 70% of all respondents report their negative impact. Russian countermeasures directly affected 2% of companies, partially - 7%. 38% of all companies felt a negative effect from them. The devaluation of the ruble (81% of respondents) had the greatest negative impact on the business of European companies in Russia.

A decrease in the positions of Russia and Russian companies in international ratings negatively affected the state of business in 47% of companies. But the improvement in Russia's performance in the Doing Business ranking turned out to be unnoticed by European companies: 82% said that the improved result of Russia does not affect their affairs.

Among the main obstacles to business development in Europe today, European companies still call regulatory restrictions and the lack of qualified personnel, although the situation is somewhat better than a year earlier. A noticeable deterioration occurred in such an indicator as supply chain reliability. 2015% of respondents (versus 26% in 18 year) indicated its shortage in the 2014 year.

In 2015, 55% of companies believe in business growth in comparison with 72% in 2014. In addition, European entrepreneurs are revising their estimates for the timing of breaking even and return on investment in Russia. Now the share of those who believe that the deadlines for reaching the break-even level will be 1-3 of the year has decreased from 56% in 2014 to 49% in 2015. The share of those who believe that breaking even will take up to 4-5 years has grown to 25% in 2015 from 15% in 2014.

73% of participants in the study rely on strong growth in the Russian economy. Despite a rather significant deterioration in a number of indicators and a decrease in expectations of Russia's economic growth in the short term (1-2 years), in the long term (6-10 years) 73% of the study participants expect a steady growth in the Russian economy.

European companies doing business in the Russian Federation expect an increase in business payback periods and predict a further decrease in volumes ...
5
1
Rating

Latest News

Ralf Ringer opened an outlet in his own factory building.

Russian footwear brand Ralf Ringer announces the opening of a new flagship outlet in Moscow. This unique 500-square-meter space, located within its own factory, is located at 18 Otkrytoye Shosse, Bldg.…
14.11.2025 178

Sportmaster Group has closed its Urban Vibes retail project.

Sportmaster Group has closed its Urban Vibes retail project, which launched in 2020. All 17 stores of the multi-brand sportswear chain and the Urban Vibes online store have ceased operations. Experts believe the retail chain is not…
14.11.2025 201

Geox's revenue fell 6,2% in the first nine months to €492,8 million.

Geox's revenue for the first nine months of 2025 was €492,8 million, down 6,2% from the same period in 2024. Excluding the closure of subsidiaries in China and the US, the decline was…
14.11.2025 208

The first Casa Loewe boutique opened in Paris.

Spanish luxury brand Loewe has opened its first boutique, Casa Loewe, in France on Avenue Montaigne, Paris's most prestigious shopping street.
13.11.2025 320

Golden Goose is being acquired by Chinese company HSC – HongShan Capital for 2,5 billion euros.

Negotiations that could lead to the transfer of luxury sneaker brand Golden Goose from its current controlling shareholder, British fund Permira, to Chinese fund HSC – HongShan Capital are nearing completion, writes…
12.11.2025 724
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning