Rieker
Usa shoe niche
25.06.2012 1598

Usa shoe niche

In the United States found a growing shoe niche

In the USA, sales of lightweight sports shoes have almost tripled over the past year, and now this segment accounts for 60% of the market for running sports shoes. Such data leads in the latest market research NPD Group. The average price of a pair is $ 80-89,9.

«Беговая обувь – это один из самых больших сегментов, - говорит аналитик NPD Маршал Коэн – больше трети всей спортивной обуви покупается для занятий бегом. Объемы продаж сравнимы с объемами продаж одежды casual». В этом сегменте представлены Saucony, New Balance, Adidas и Merrell. В феврале 2012 года в этом сегменте дебютировала Nike. Для ориентира – облегченной считается обувь весом 160-200 граммов.

The best lite running shoes are on sale in Miami and Los Angeles (man's), in Miami and Chicago (woman's). 18-34 buyers accounted for 60% of sales in this segment, analpa.ru writes.

В США продажи облегченной спортивной обуви за последний год практически утроились, и сейчас доля этого сегмента составляет 60% на рынке спортивной обуви для бега. Такие данные приводит в…
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