In the United States found a growing shoe niche
In the USA, sales of lightweight sports shoes have almost tripled over the past year, and now this segment accounts for 60% of the market for running sports shoes. Such data leads in the latest market research NPD Group. The average price of a pair is $ 80-89,9.
“Running shoes are one of the largest segments,” says NPD analyst Marshal Cohen, “more than a third of all athletic shoes are bought for running.” Sales are comparable to casual clothing. ” This segment includes Saucony, New Balance, Adidas and Merrell. In February 2012, Nike debuted in this segment. For reference - lightweight is considered shoes weighing 160-200 grams.
The best lite running shoes are on sale in Miami and Los Angeles (man's), in Miami and Chicago (woman's). 18-34 buyers accounted for 60% of sales in this segment, analpa.ru writes.