The special project of St.Friday Socks and PetShop.ru is called "Peace, Friendship, Paws!" Its main goals are to draw the attention of the audience to the problem and help four-legged friends find their family.
A collection of socks with cats and dogs was released, on the labels of which, as the most noticeable place, there are photos of homeless pets from different cities of Russia.
The St.Friday Socks team supports 12 animal shelters from Moscow, St. Petersburg, Yekaterinburg, Perm, Kazan, Arkhangelsk and Rostov, and plans to update labels every month, updating the information, adding photos of new pets to them. Part of the proceeds from the collection will be used to purchase feed and necessary goods for partner shelters.
A special page has been created on the brand’s website where St.Friday Socks customers can meet four-legged friends and find out how shelters can be helped.
To shoot the lookbook of the St.Friday Socks x PetShop.ru collection, the sock brand invited people who sheltered their pets from the street or from a shelter. The conceptual collection of socks is already on display at St. Fridays Socks online store. The price of one pair of socks is 399 rubles.
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