19-year-old Lucas Portman, the eldest son of Russian supermodel Natalia Vodianova, has released the first batch of Fashion Baby Xyz sneakers. One of the first owners of sneakers was Lucas' 15-year-old sister, Neva Portman, who received a pair of sneakers for her birthday, and thus presented the new brand to a wide audience.
Photos of the first trying on sneakers by the birthday girl instantly appeared on the pages of the tabloids.
The brand has already registered a page on Instagram, where so far only the announcement of the imminent appearance of Fashion Baby materials has been published, the page already has 4,6 thousand subscribers. It is not yet known when the first batch of sneakers will go on sale, but the retail price of a pair of Fashion Baby Xyz sneakers has already been determined, it will be about $ 300.
Lucas Portman is known in the fashion world as an aspiring model (in January he took part in the Balmain fashion show), the attention of fashion journalists and bloggers to the founder of the brand, gives additional chances for success in the enterprise.