Bet on shoes
23.08.2012 3106

Bet on shoes

American department stores increase the proportion of shoes in stock

The largest world department stores have decided to bet on shoes, because it is this category that leads in sales per square meter of retail space.

The largest department of women's shoes is opening in Macy's New York department store (from the fall of 2012, 280 thousand pairs of shoes will be sold in the Herald Square department store, Barneys has given an entire floor of shoes for men and women, Saks Fifth Avenue expands the area of ​​shoe stores.

Demand is growing for several reasons.

Firstly, it is stimulated by the fashion for designer shoes. This trend in the US was influenced primarily by the TV series "Sex and the City", and now, following Louboutin, Manolo Blahnik and Jimmy Choo, a new wave of designers has appeared, whose shoes are more affordable (from $ 100 to $ 200 per pair) and no less Creteful - Tabitha Simmons, Jeffrey Campbell, Alexandre Birman, Nicholas Kirkwood and Sam Edelman.

Secondly, according to Doneger analyst Deborah Rudinskaya, haute couture literally descends to earth - almost all designers have included models with a heel height of 2,5 inches (6-7 cm) instead of the usual five-inch stilettos for them, this is expands the consumer audience at the expense of women over 40.

NPD Group statistics show that from June 2011 to June 2012, sales of women's shoes increased by 1,1% to $ 21,9 billion. “Shoes are the generator of sales in terms of profit per square meter,” says Muriel. Gonzalez, executive vice president of Macy's.

Third, the footwear is becoming part of a longer chain of "increased profitability through the sale of footwear can boost the company's stock." This is true for both Macy's and Saks Fifth Avenue.

Considering that shoe purchases, even in times of crisis, are somewhat spontaneous, all companies strive to make shopping "emotional". Macy's opens a champagne and chocolate bar in a flagship department store and is hiring athletes as couriers to deliver the shoes as quickly as possible to those ordering from smartphones. In Saks Fifth Avenue department stores, cameras are installed that allow you to immediately take photos of a client in shoes so that he can see not only in the mirror, but also on the screen, what he looks like. Based on materials from the site analpa.ru.

American department stores increase the share of shoes in the assortment The largest world department stores have decided to bet on shoes, because this category is the leader in sales based on ...
5
1
Rating

Latest News

Camper x Sunnei created sneakers with symmetrical half-pairs

The Forone sneakers, created in collaboration between the Spanish shoe brand Camper and the Italian fashion brand for men and women Sunnei, are suitable for any…
20.06.2024 140

Prada introduced shoes with ultra-thin soles

One of the brightest trends of the Men's Fashion Week in Milan, which took place from June 15 to 19, was a new interpretation of classic shoe models. Thus, the Italian brand Prada presented the usual classic styles of men's shoes on ultra-thin...
20.06.2024 166

Rosakkreditatsiya checked the safety certificates of goods on marketplaces

As part of a joint project of Rosaccreditation and leading Russian marketplaces, a total of 722,5 thousand documents were checked - declarations and certificates posted in the Federal State Information System of Rosaccreditation and confirming the safety of goods in cards...
19.06.2024 196

Summer trend – mesh, pearls and floral patterns in shoes

Bright mesh mules and ballet shoes embroidered with beaded flowers have returned to the collections of premium brands and shoe brands in the mass market segment for the Summer '24 season. On TikTok, you can find more than 13,5 million posts related to the term “Chinese...
18.06.2024 1370

Birkenstock presented the “Eternal Sunshine” collection

The German shoe brand Birkenstock releases a collection called “Eternal Sunshine” (translated from English: “Eternal Sunshine”). Inspired by the energy of Los Angeles, it features sandals and the brand's signature cork mules...
18.06.2024 1367
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning