Steve Madden, one of the most popular shoe brands in the USA and around the world, having reached record sales and industry positions, is returning to the Russian market. Muschel became the official distributor of the brand. The flagship store will open its doors in August this year in the Mega Teply Stan shopping center.
Steve Madden brand was founded 23 years ago and gained worldwide recognition due to its creative approach and high speed of development. Inspired by rock and roll and the style of the city, the designer creates shoes that are always innovative and at the same time designed in the spot-on-chic concept. An important success factor was interesting and unusual promotions and events at points of sale. The collections, filled with the mood of cheerful and colorful parties, have been enjoyed by many celebrities. The brand is loved by Heidi Klum, Katy Perry, Lady Gaga, Rihanna, Taylor Swift and Kate Moss.
Steve Madden stores offer collections of shoes and accessories for women, men and children. The range includes Steven by Steve Madden, Madden Girl, Stevies, Betsey Johnson, Betseyville, Report, Report Signature, Big Buddha, Wild Pair, Cejon, and Eric Rutberg Transparent lines, licenses for the manufacture of various brands such as Olsenboye (shoes, bags and belts), Elizabeth and James, Superga, lei and GLO shoes. The company also operates in the Private Label format, creating unique products for retailers. The wholesale work sector includes department stores, specialty stores, luxury points of sale, national chains and many other stores focused on the mass buyer. The company manages 109 of its own stores, including 3 online stores. The company is ready to provide third parties with licenses for the manufacture of finished clothes, outerwear, underwear, glasses, hosiery, jewelry, perfumes, luggage, bedding and bath accessories.
In Russia, Steve Madden will be presented in a mono-brand concept, franchise solutions, and also as part of the free warehouse program.