According to Knight Frank, the average area of shopping centers planned for commissioning in Moscow this year is 10,9 thousand square meters. m. - this is the minimum value since 2014 and more than two times lower than the average for last year (25,7 thousand sq. m.), Kommersant writes.
According to consultants, all 22 shopping centers planned for this year are objects of district and district formats with an area of less than 30 thousand square meters. m. A similar trend can be traced in the regions - the average area of shopping centers announced for the current year is 18 thousand square meters. m against 29 thousand square meters. m a year earlier.
It is noted that due to the suspension of retail work of a number of international brands in Russia, large shopping centers have lost up to 30% of traffic. At the same time, the attendance of district facilities decreased by only 5%, the main flow of buyers in which is formed by grocery supermarkets.
Evgenia Khakberdieva, Regional Director of the Department of Retail Real Estate at Knight Frank, calls the shift in the activity of developers in favor of small-format shopping centers a reaction to market trends.
“Against the backdrop of a shortage of liquid platforms and the development of digital services, the area of stores began to gradually decrease, and grocery chains began to create formats near the house,” Hakberdiyeva notes. District objects, according to the expert, are traditionally less dependent on economic shocks, providing more stable traffic and conversion.
In large format objects, these values are lower - 16% and 10%, respectively. Hakberdiyeva draws attention to the fact that small shopping centers are able to maintain a limited number of stores. “For example, having two anchor tenants of the same profile will lead to a “cannibalization effect” and frequent rotation,” she says.
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