Capital streets are street retail leaders
Arbat took the 1st place in terms of occupancy of street retail premises in Moscow, and Tverskaya and Myasnitskaya streets were also leaders.
According to experts from JLL, according to the results of the 1st quarter of 2016, Arbat Street topped the rating of the most populated main shopping corridors of the capital: the vacancy rate on it decreased by 2,3 percentage points in the first three months of the year. - up to 6,3%. The top 3 streets filled with tenants also include Tverskaya and Myasnitskaya with the vacancy rate of 6,5% and 6,8%, respectively.
The reduction in the vacancy rate also occurred on the streets of Novy Arbat (up to 10,3%), 1st Tverskaya-Yamskaya (up to 11%), Patriarch's Ponds (11,1%), while, for example, on Nikolskaya the growth rate was recorded -28%. As a result of multidirectional dynamics, the vacancy rate in the market average remained at the level of the previous quarter and amounted to 12,5%. According to JLL experts, the areas on the main shopping streets in Moscow will continue to fill up in the 2nd quarter under the influence of restaurateurs, which will lead to a decrease in the vacancy rate in the market as a whole.
Today, cafes and restaurants dominate the market of the main trading corridors in Moscow: they occupy 31% of the structure of street retail tenants. In second place in terms of the number of open street retail facilities are banks and service companies (2%), which prevail on 17st Tverskaya-Yamskaya Street and the Garden Ring. Fashion retailers take 1rd place with a share of 3%. The greatest representation of clothing, footwear and accessories stores was recorded in Stoleshnikov Lane, on Nikolskaya and Petrovka Streets.
New brands are also attracting shopping corridors, so the Rolex store appeared in Theater Passage and the Charlotte Olympia luxury shoe store in Dmitrovsky Lane.
“The look of the center of Moscow has changed dramatically lately. Along with the expansion of pedestrian areas and their transformation, more and more retailers are considering opening flagship boutiques in street retail. The main trading corridors of Moscow attract foreign players, as soon as they enter Russia, as well as those already present in the country, for whom the central location is a confirmation of their status and market positions. The opening of the store in street retail, especially the flagship one, in addition to the obvious consumer audience, guarantees brand recognition among city residents and guests of the capital, ”commented Julia Nazarova, head of the street retail department at JLL in Moscow. “In addition to this, street retail premises are becoming more accessible: landlords are ready to discuss the rate as a percentage of the turnover for fashion operators, as well as fix it in rubles for long-term leases.”
Average rates for exhibiting premises * in the main trading corridors of Moscow
in the 1st quarter of 2016
|
Shopping corridor |
The average rate of rubles / sq. m / year |
|
|
|
||
|
Stoleshnikov per. |
215 000 |
|
|
Petrovka |
160 000 |
|
|
Nikolskaya |
150 000 |
|
|
Kuznetsk Bridge |
130 000 |
|
|
Patriarch's Ponds |
130 000 |
|
|
Arbat |
115 000 |
|
|
New Arbat |
95 000 |
|
|
Pyatnitskaya |
90 000 |
|
|
Tverskaya |
90 000 |
|
|
Butcher |
85 000 |
|
|
B. Dmitrovka |
85 000 |
|
|
Garden Ring road |
75 000 |
|
|
1st Tverskaya-Yamskaya |
60 000 |
|
* Rates of exposition of premises with an area of 100-300 sq. m, with a separate entrance and a showcase, located on the ground floor. In the case of multi-level premises or premises of a larger area, the rate is subject to correction. Source: JLL
JLL (NYSE: JLL) is a company providing financial and comprehensive professional services in the field of real estate. Around the world, company experts offer integrated services to owners, tenants and investors seeking to maximize their profits on their real estate assets. JLL is one of the largest Fortune 500 companies in the world; The annual turnover of the company is 6,0 billion US dollars, net of direct expenses - 5,2 billion US dollars. JLL has more than 280 corporate offices in 80 countries around the world, the company has more than 60 thousand employees.
The third Aquazzura x Mytheresa collaboration has been released
Italian luxury brand Aquazzura and online platform Mytheresa released their third collaboration on July 2. The Aquazzura x Mytheresa collection includes six new styles that feature sculptural shapes, luxurious satin finishes and…
US President Postpones Introduction of Foreign Trade Tariffs and Announces New Rates
US President Donald Trump has formally delayed the imposition of higher tariffs on foreign trade until August 1 and sent letters to 14 countries, including Japan and Korea, detailing the rates they will have to pay on exports to the US.
The entry into force of the "Law on the Platform Economy" has been postponed until 2027.
The Platform Economy Law, which regulates the activities of online marketplaces, will come into force on March 1, 2027. Previously, the new rules were supposed to come into force on March 1, 2026, but the authorities decided that online trade market participants need…
Rendez-Vous opened a flagship store in the Solaris shopping center
The all-Russian flagship of the Rendez-Vous chain, both in terms of area and assortment, has become a new store in the Moscow shopping center Solaris. The opening of the new Rendez-Vous retail store with an area of 1000 square meters took place on July 5, 2025. The store is presented in…
Wales Bonner and Adidas Unveil Chic Thin-Sole Sneakers
Wales Bonner and Adidas' latest collaboration sees the Karintha Lo sneaker featuring a woven leather upper and comes in black and brown, with gold eyelets and white co-branding on the…
PETER KAISER - the best brand of 2025!
"CAPRICE Schuhproduktion GmbH has received a certificate for awarding PETER KAISER the title of "Top Brand 2025".
Soho Fashion: 20 years of sustainable growth in a changing world. Exclusive interview with founder Jacob Tresckow
In the context of global changes in the fashion retail market, many distributors have faced serious challenges. SOHO Fashion is one of the few companies that has not only maintained its business, but also found new growth points. On the eve of the company's 20th anniversary, its founder Jacob Treskov told Shoes Report about the path taken, the lessons of the crises and plans for the future.
Shoes Style is back on the cutting edge! Interview with the finalist of the international competition of shoe and accessory designers Egor Sorokin
On May 14, the annual International Competition of Footwear and Accessories Designers Shoes-Style was held again in Moscow. The competition, which has been organized for many years by the A.N. Kosygin Russian State University, presents collections of students from universities, colleges, and technical schools that train in the field of design and construction of footwear and accessories.
Salvatore Ferragamo's Shoes Inspire Pastry Chefs
Italian confectioners have created cakes that are exact copies of six legendary pairs of shoes from the archives of the Italian "Shoemaker to the Stars" maestro Salvatore Ferragamo. They were presented in the 10_11 restaurant of the Milan hotel Portrait Milano, which is part of the hotel management company owned by the Ferragamo family.
How Pareto's Law Works in a Shoe Retail Store
Analysis of the company's performance is an important quality of a manager. Many indicators in the retail business are subject to analysis, primarily - sales planning and inventory balances, KPI performance by employees, the effectiveness of marketing campaigns, the number of sellers, their work schedules and many other factors that affect the final result of the store. In this material, SR expert on increasing sales in shoe retail Evgeny Danchev, using the Pareto principle, understands the reasons why revenue and volumes of goods sold are distributed very unevenly between weekdays and weekends. The author is confident that the Pareto principle is indispensable in the systemic analysis of sales management efficiency and sales results. But it is important to apply it correctly and interpret its meaning.
Clarks: 200 years of quality, style and innovation
In 2025, the legendary British brand Clarks celebrates its 200th anniversary – an impressive milestone that demonstrates its enduring relevance, impeccable quality and global appeal.recognition of the brand. Since its foundation in 1825, the company has not only created shoes, but also set the standards for comfort and style, remaining a symbol of British craftsmanship and innovation.
The cyclicality of fashion and its impact on the financial results of the fashion business
Stylists and experts never tire of telling both professionals and ordinary consumers of goods and services in the fashion industry that fashion develops cyclically. The cyclicality of fashion has a significant impact on the financial results of the fashion business, since it dictates periods of demand and decline and determines which goods will be in demand at a certain moment. SR expert in assortment planning and management Emina Ponyatova talks about which aspects of the cyclicality of fashion should be taken into account by shoe retailers in their work, and how they affect the financial performance of the business.
Euro Shoes – on a new premium platform!
The leading international footwear exhibition Euro Shoes premiere collection will be held from August 27 to 30, 2025 at a new premium venue in Moscow - the Congress Center of the World Trade Center on Krasnopresnenskaya Embankment.
Main trend themes for footwear and bags collections for the fall-winter 2025/26 season
Whatever aesthetics your collection adheres to - craft heritage, elegant minimalism inspired by traditions or, conversely, futuristic forms - if your customer strives to be fashionable and you need to regularly update your assortment with current trendy novelties, pay attention to the design trends, models and details of women's shoes and bags in the fall-winter 2025/26 season described in this article. To prepare it, the author used materials from the international trend bureau Fashion Snoops, which is a source of commercial forecasts for the seasons ahead, and current trend analytics of key events in the fashion industry around the world: industry exhibitions, shows, shows.
How to preserve a retail business in the fashion market in the era of marketplace hegemony?
The fashion segment has become the leader in e-commerce on the Russian market in the last few years. And, of course, this trend has affected the financial results of offline retail stores, which have suffered significant losses in revenue and profit. Not every retail business can withstand price wars with marketplaces, and with each new sales season, the fight for customers will only intensify. SR expert on increasing sales on the fashion market Evgeny Danchev talks about what can be done in such a tough situation and what effective strategies to use to save a retail business.
How a fashion brand can get into ChatGPT recommendations
Experts say ChatGPT could become a shoe search tool and even a style consultant. According to a report from Dutch payment company Adyen on retail, more than a third of shoppers worldwide are already using AI.
Shoe factories in Russia are closing one after another
The shoe industry in Russia is in a severe crisis situation. A number of Russian shoe manufacturers have announced the cessation of their activities this year.
Heading towards Moscow - development of the MASCOTTE chain in a new concept
The brand of shoes, clothing and accessories Mascotte continues to actively develop the network in a new concept. Updated spaces appeared in Moscow in the VEGAS KASHIRSKOE shopping center on the 1st floor (area more than 300 m²) and the Vesna shopping center on the 1st floor (area more than 400 m²). By the end of 2024, openings are planned in the Botanica Mall mixed-use complex on the 1st floor (area more than 400 m²) and in the ODIPARK shopping center on the 1st floor (area more than 300 m²). In 2025, the brand plans to continue to expand its network of branded salons in a new concept through consistent and methodical openings in new shopping centers and rebranding of current salons with relocation to larger areas.
Global footwear production down by 1,5 billion pairs in 2023
According to statistics from the World Footwear Yearbook 2024, the annual analytical bulletin of the Portuguese Footwear Association, global footwear production fell by 6% last year to 22,4 billion pairs. And global footwear exports decreased by 9,1% year-on-year, to 14 billion pairs, writes Worldfootwear.com.
MUNZ Group: Five common mistakes when searching for line personnel
Mistakes in personnel selection are costly for companies. The time spent on searching, the investment of money in organizing recruitment and the lack of salespeople in the store increase the value of each correctly selected employee and increase the cost of an error. Munz Group HR Director Ekaterina Ananenkova talks about the most common mistakes.
We are waiting for you at the Euro Shoes exhibition on August 26-29
The international exhibition of footwear and accessories Euro Shoes premiere collection starts in Moscow next Monday. Euro Shoes will be held in the capital's Expo Center from August 26 to 29 in alliance with the leading international clothing exhibition CPM Moscow. In one place and on the same dates, both exhibitions will bring together a large number of visitors, buyers and fashion industry professionals from Russia and the CIS countries.
Making the right diagnosis. 10 ways to quickly identify your customers' "pains"
Have you ever thought about how your offer on the website of an online store, on marketplaces is perceived by the buyer? How deeply and well do you know the needs of your target audience and the fears of your customers? SR expert in digital marketing and creating a unique brand selling proposition Tatyana Vasilyeva answers these questions and also gives recommendations on how to avoid typical mistakes in the product card, how not to make a description, photos and videos, and how to avoid unnecessary expenses in the design of your product.
EXTR4 - a new shoe brand from Italy at the EURO SHOES exhibition
Imagine a world where the barriers between urban style and athletic performance disappear, where shoes become more than just an accessory, but an integral part of your personality and lifestyle. This is the world of EXTR4, a new shoe brand from Italy created for men and women who live active, full lives.
Five fashionable models of men's shoes: forecast for the autumn-winter season 2024/25
Trend analysts and fashion trend forecasters have already formulated their concepts of what will be worn in the next cold season, having analyzed hundreds of looks from dozens of shows at fashion weeks in Milan, London, New York and Paris. Fashion Consulting Group trend expert Maria Shchennikova has prepared a checklist of fashionable shoes especially for SR. In the previous issue, we gave a selection of five trendy models of women's shoes for the fall-winter 2024/25 season. And in this issue, we will tell you about five trendy models of men's shoes: updated oxfords, loafers with decor, shoes with straps (very reminiscent of the women's model of Mary Jane shoes), minimalist boots, wallabee boots. The article is based on materials from the global online trend bureau FashionSnoops.com.
A fashion buyer's checklist will expand your capabilities in creating an assortment for a shoe store
On the eve of the purchasing season, the buyer’s main task is to prepare for the formation of a new assortment. If we pass this stage efficiently, then we increase the efficiency of our work by at least 2 times, reduce the risk of outsider models appearing in the collection and increase overall liquidity and the share of hits. SR expert on purchasing and sales in the fashion business, Elena Vinogradova, shares recommendations based on her extensive practical experience as a fashion buyer, and has also compiled a checklist especially for readers of the magazine to assess your readiness to purchase a new collection.
Difficulties in recruiting personnel and how to deal with them
Many managers believe that by providing decent wages and good working conditions, potential employees will come to work on their own, and each of them will become an excellent salesperson. Unfortunately, this is not the case: applicants come reluctantly, and in most cases, none of them are suitable for the position of salesperson. Therefore, personnel selection requires a professional approach. SR expert in the field of fashion business management and development Maria Gerasimenko talks about the employee selection algorithm and non-standard methods of searching and interviewing candidates.
Shoe educational program: what shoe soles are made of
“What is the difference between TEP and EVA? What does tunit promise me? Is PVC glue? What is the sole of these shoes made of? ”- the modern buyer wants to know everything. In order not to smash his face in front of him and be able to explain whether such a sole suits him in soles, carefully read this article. In it, process engineer Igor Okorokov tells what materials the soles of shoes are made of and what makes each of them so good.
How to set prices that will earn
Some businessmen still confuse the concept of margin with the concept of trade margins and set prices for their goods, guided solely by the example of competitors. No wonder they go broke! Analyst at the Academy of Retail Technologies Maxim Gorshkov gives several tips and formulas with which you can set not only ruinous, but also profitable prices.
Sales of shoes and accessories: effective techniques for business rhetoric
Which speech modules are effective in communicating with potential and current customers of shoe stores, and which are not, Anna Bocharova, a business consultant, knows.
We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
Technology Selling Issues
There is nothing worse than meeting the buyer with the words “Hello, can I help you with something?”, Because the seller works in the store just to help. Criticizing this well-established pattern of communication with the buyer, Andrei Chirkarev, business coach for effective sales and the founder of the New Economy project, shares the technology of truly selling issues with readers of Shoes Report.
The whole truth about Bayer. Who is he and how to become one?
Bayer is no longer a new, but still a popular and sought-after profession. It’s fashionable to be a buyer. Buyers are at the origins of the emergence and development of trends. If the designer offers his vision of fashion in the season, then the buyer selects the most interesting commercial ideas. It is on buyers that the policy of sales of stores and what, in the end, the buyer will wear depends on. This profession is surrounded by a magical fleur, often associated with a lack of understanding of what exactly is the work of a buyer.
Fur, and not only: types of lining
In the production of winter footwear, various materials are used that are designed to retain heat and meet the requirements of consumers: natural sheepleather, artificial fur, artificial fur from natural wool and others. All types of lining fur have their own advantages and disadvantages. Let's consider the properties of each of them.
The best models of Czech shoes of the past
In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Properly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we put off the decision for months?
