Rieker
Stop! Taken off!
17.09.2012 2156

Stop! Taken off!

In 2012 Obuv Rossii will invest 120 million rubles in promoting the Westfalika brand

Obuv Rossii is launching a television advertising campaign for Westfaliki with Valeria on September 20. Commercials will be shown in 50 cities of Russia on rating TV channels, such as Russia 1, TNT, STS, NTV. This is the first time a television advertisement for Westfalica featuring Valeria has been released. The advertising campaign budget will exceed 60 million rubles. The total annual budget for brand promotion will amount to 120 million rubles.

Obuv Rossii has been cooperating with Valeria since December 2010; in the summer of 2011, the contract with the singer was extended until the end of 2014. In 2011 - the first half of 2012, Westfalika used the image of Valeria only in outdoor advertising, printing and print media. However, since the fall of 2012, cooperation with Valeria has been expanded - television has been included in the list of advertising media.

“Cooperation with Valeria is effective for our company. This contributes not only to an increase in brand awareness and value in the eyes of the consumer, but also to an increase in sales. In general, based on the results of 2011 and the first half of 2012, thanks to an advertising campaign with Valeria's participation, we managed to achieve a 20% increase in sales in Westfalika chains. - comments Anton Titov, director of Obuv Rossii Group of Companies. - Television advertising is a new stage in cooperation between our company and singer Valeria. But we will not be satisfied with what has already been achieved - next season we will release a line of fashionable shoes Valeria by Westfalika ”.

The advertising video for Westfalica was filmed by the famous director Alexander Igudin (director of 5 New Year musicals of the Rossiya TV channel, 300 clips and commercials with the participation of Gerard Depardieu, Alexander Rosenbaum, etc.). The shooting took place in St. Petersburg at 6 sites, one of them is the legendary St. Petersburg hotel "Astoria". The famous stylist and fashion designer Alina German took part in the work on the video (among her latest works is a clothing line for Love Republic; films with the participation of Konstantin Khabensky, Anna Kovalchuk, Alexey Chadov, Andrey Merzlikin, Marina Alexandrova, etc.); cameraman Sergei Dubrovsky (filmed the projects of the First Channel "First Fast" and "First House"). The production budget of the video is more than 10 million rubles.

The main idea of ​​the video is that Westfalika shoes are suitable for different situations. These are excellent footwear for every day, and footwear for outdoor activities, and footwear for a festive occasion. It doesn't matter in what situation you put on Westfalica shoes, you will always look beautiful and comfortable.

In the 2012 year, Obuv Rossii invests in the promotion of the Westfalika brand 120 million rubles The Obuv Rossii launches the Westfaliki television advertising campaign with the participation of Valeria on September 20 ...
5
1
Rating
Euro Shoes Exhibition

Latest News

Expo Riva Schuh & Gardabags took place in Italy

The January exhibition of shoes, bags and accessories Expo Riva Schuh & Gardabags in Italy has ended. The event was attended by 430 exhibitors from more than 30 countries, the exhibition received 3500 visitors from 86…
21.01.2022 212

OR Group made a technical default on bonds

OR Group (former Obuv Rossii Group of Companies) failed to redeem bonds for 0,6 billion rubles on time, allowing a technical default. The holder of the bonds is Promsvyazbank (PSB), with which negotiations are underway. If they fail, the group...
21.01.2022 251

The collaboration between New Balance and artist Joshua Wades has released an updated version of the New Balance 57/40

In the design of the new New Balance 57/40 NB model, created in collaboration with the artist Joshua Vaidsaom, there are flecks - traces of paint that are reminiscent of the artist's youth and his passion ...
20.01.2022 194

MICAM postponed to March

The organizers of Europe's largest international footwear exhibition MICAM have announced the postponement of the date of the event. The exhibition will be held from 13 to 15 March instead of the originally scheduled dates - from 20 to 22…
20.01.2022 278

Detsky Mir recycled about 3 tons of footwear and textile waste

Detsky Mir Group and Dmitrovsky RTI Plant, the largest waste processing plant in Russia, summed up the results of the campaign “New life for unwanted clothes and shoes with benefits for you” for 2021…
20.01.2022 374
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning