Adidas will earn more than 1,5 billion euros at the European Football Championship
The European Football Championship will only start on June 8, however, the proceeds of the leading German manufacturer of sports equipment, clothing and shoes Adidas from the sale of boots, T-shirts and balls increased almost 2012% in the first quarter of 25. According to forecasts, the company will be able to break the 2010 record of the year when, according to the results of the world football championship, revenue amounted to 1,5 billion euros.
In the year of the previous European Football Championship, Adidas revenue amounted to 1,3 billion euros. “This year, there are all prerequisites in order to surpass these achievements,” said the head of the company Herbert Heiner.
Adidas is constantly fighting for leadership in the football business with the American Nike. Both companies are doing their job “excellently,” says Andreas Rudolph, head of the Haendlerverbund Sport 2000 Sports Equipment Trade Union. In his opinion, each of these two competitors considers himself the best for the simple reason that it is extremely difficult to draw a clear border in this market. There is no doubt about one thing: both Nike and Adidas make great money on football. So, modern football boots cost more than 200 euros.
At CHE-2012, Adidas dresses and supplies six national teams from 16 participants. This is less than that of Nike and its "daughter" Umbro. However, one should not forget that Adidas clients include such strong teams as Spain and Germany. And if their performance at the European championship is successful, then this summer the equipment with the symbols of the national teams will become a bestseller in many countries.
The third place in the business with football equipment and inventory is occupied by another manufacturer from Germany - Puma. The new head of this company, Franz Koch, has repeatedly stressed that he intends to act in this segment even more aggressively. His intention is also fully supported by representatives of trade: “We are very interested in bringing this brand closer to market leaders, which would ensure increased competition,” said Mr. Rudolph. It is reported by rbcdaily.ru.