Soho
Street Beat unveils West NYC and New Balance collaboration
29.01.2015 7307

Street Beat unveils West NYC and New Balance collaboration

The Street Beat store located in the Golden Babylon shopping center presented the result of a collaboration of West NYC and New Balance brands under the name Project 530.

Working on sneakers from the new collection, West NYC designers were inspired by the aesthetics of the 90s, and when choosing colors for the future project, they used the popular “neon” shades at that time.

The 530 running model first came out in 1992. These sneakers were one of the first where the brand used synthetic materials to give the sneakers light weight.

We would like to remind that Street Beat is the first Athletic Specialty store in Russia. It is a multi-brand store with a wide range of sneakers and sneakers for everyday life from brands such as: Nike, Addidas, Reebook, Puma, New Balance, Converse, Jordan, Asics, Onitsuka Tiger. In addition to sneakers and sneakers, the store presents key Nike clothing models from the lifestyle line.

The Street Beat store, located in the Zolotoy Babylon shopping center, presented the result of a collaboration between West NYC and New Balance brands Project ...
5
1
Rating

Latest News

Istanbul hosts the 67th Aymod International Footwear Fair

The world's second largest international exhibition of footwear and accessories Aymod takes place in Istanbul from September 28 to October 1, 2022. 67 companies are participating in the 428th session of Aymod. About 7000 have already registered at the exhibition…
30.09.2022 209

Wildberries will pay entrepreneurs a bonus for the growth of orders

The Russian online retailer Wildberries is running a price containment program under which entrepreneurs who list their products on the online platform and provide discounts on their products will receive financial…
29.09.2022 296

By the end of the year, more than 300 sq. m of warehouses

According to Nikoliers, construction of 146 sq. m. has been completed in St. Petersburg since the beginning of the year. m warehouses. Contrary to expectations, developers continue to implement projects, as well as launch the construction of previously announced complexes. By…
29.09.2022 285

Mexico ramps up shoe exports amid US-China trade war

According to the results of the year, the growth of footwear exports in Mexico may amount to more than 50% and reach by the end of 2002 the volume from 32 million to 35 million pairs. This forecast was given by the President of the Chamber of the footwear industry of Guanajuato (CICEG) Alfredo ...
29.09.2022 995

Dior presented "high" strappy sandals at Paris Fashion Week

Floral print and an endless number of shin straps are the new style of Dior shoes, showcased in the brand's spring-summer 2023 collection at Paris Fashion Week. Strappy sandals come with fine mesh knee socks in black and…
28.09.2022 459
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning