Street Beat unveils West NYC and New Balance collaboration
29.01.2015 7015

Street Beat unveils West NYC and New Balance collaboration

The Street Beat store located in the Golden Babylon shopping center presented the result of a collaboration of West NYC and New Balance brands under the name Project 530.

Working on sneakers from the new collection, West NYC designers were inspired by the aesthetics of the 90s, and when choosing colors for the future project, they used the popular “neon” shades at that time.

The 530 running model first came out in 1992. These sneakers were one of the first where the brand used synthetic materials to give the sneakers light weight.

We would like to remind that Street Beat is the first Athletic Specialty store in Russia. It is a multi-brand store with a wide range of sneakers and sneakers for everyday life from brands such as: Nike, Addidas, Reebook, Puma, New Balance, Converse, Jordan, Asics, Onitsuka Tiger. In addition to sneakers and sneakers, the store presents key Nike clothing models from the lifestyle line.

The Street Beat store, located in the Zolotoy Babylon shopping center, presented the result of a collaboration between West NYC and New Balance brands Project ...

Latest News

Crocs has updated the retail concept of stores in two Moscow "Mega"

In Mega Teply Stan and Mega Belaya Dacha, the renewed retail of the American shoe brand Crocs was opened. The Crocs Urban store concept was developed by Russian designer Polina Shcherbakova together with the international agency Briggs ...
14.05.2021 123

"Gardener" goes online

The Sadovod clothing market near Moscow opens its online store on the AliExpress platform and goes online for the first time. Sales of "Gardener" products on the Internet will be conducted in parallel with ...
14.05.2021 148

Wildberries Records Substantial Growth in Running Shoes Sales

During the "big" May holidays, Russian consumers actively purchased sports goods. This is evidenced by the sales data of Wildberries, the largest online marketplace in Russia. From May 1 to May 10, 2021, residents of our country purchased online ...
14.05.2021 126

Concept Group is testing a subscription service for baby clothes

Concept Group, a member of AFK Sistema, is trying a new format of service for the sale of clothes and launches a subscription service for children's clothing of the Acoola brand. Acoola Box will become an analogue of NetFlix in the fashion world and will simplify the process of buying children's clothing for ...
13.05.2021 202

Paper Shop outlet opened at Novaya Riga Outlet Village

A new outlet in the Paper Shop format was opened in Moscow in Novaya Riga Outlet Village. The store offers a wide range of clothes, bags, shoes, accessories from the current collections of Calvin Klein, Calvin Klein Underwear, Diesel, ...
13.05.2021 214
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning