The Street Beat store located in the Golden Babylon shopping center presented the result of a collaboration of West NYC and New Balance brands under the name Project 530.
Working on sneakers from the new collection, West NYC designers were inspired by the aesthetics of the 90s, and when choosing colors for the future project, they used the popular “neon” shades at that time.
The 530 running model first came out in 1992. These sneakers were one of the first where the brand used synthetic materials to give the sneakers light weight.
We would like to remind that Street Beat is the first Athletic Specialty store in Russia. It is a multi-brand store with a wide range of sneakers and sneakers for everyday life from brands such as: Nike, Addidas, Reebook, Puma, New Balance, Converse, Jordan, Asics, Onitsuka Tiger. In addition to sneakers and sneakers, the store presents key Nike clothing models from the lifestyle line.