Street Beat and Ilya Kutoboy launch The Art of Play campaign
The Street Beat chain of stores will support the launch of the summer collection with a bright advertising campaign The Art of Play. Summer is the season of relaxation and active games - from football to ping-pong. The main idea of the campaign was the ability to play.
The campaign's visuals were created by illustrator Ilya Kutoboy, who is also a teacher at the British Higher School of Art and Design. They will be used in the design of stores and on digital platforms - on the Street Beat website, app and social networks.
Street Beat's collaboration with artist Ilya Kutoboy is one of the retailer's projects, which for 10 years has been actively interacting with artists of various genres: they decorate stores, participate in collaborations, prepare designs and illustrations, and help develop campaigns for the launch of new products.
"Thanks to the team, my tropics have spread across the country. Two paintings became the basis for a visual code that can now be seen on the windows of 80 stores, in social networks and on the website," Ilya Kutoboy comments on his participation in the project.
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The Street Beat chain of stores will support the launch of the summer collection with a bright advertising campaign The Art of Play. Summer is the season of relaxation and active games – from football to ping-pong. The main idea…
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How Pareto's Law Works in a Shoe Retail Store
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“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
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Fur, and not only: types of lining
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Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
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