Street Beat flagship in Novosibirsk
The Street Beat network opened a flagship in Novosibirsk
Street Beat retail continues to expand into Siberia and has opened a new flagship store in Novosibirsk in the Galereya shopping and entertainment complex. The flagship area is 403 sq. meters, this is twice the size of the previous store opened in the city in 2017.
Street Beat flagship in NovosibirskStreet Beat is one of the retail projects of the Russian company Inventive Retail Group. Multi-brand retail Steet Beat features sneakers, sneakers and accessories from international brands, as well as its own STREETBEAT brand. This year the brand turns 10 years old, and the company plans to celebrate the anniversary with a large-scale expansion into the regions - opening 30 stores. A series of collaborations with local brands is also planned.
The design of the Siberian flagship of the chain is made in the iconic graffiti-style tag painting for Street Beat on gray concrete. The street art stores were decorated by artists from the ZUK collective, who were responsible for the appearance of the brand’s spaces in Kazan, Irkutsk and other cities. The retailer has been working with ZUK designers since 2001. For the Street Beat brand, whose DNA is rooted in the spirit of the streets and street culture, this partnership is especially valuable.
Street Beat flagship in NovosibirskIn the new concept of offline spaces, the team focused on several elements. Minimalism, which will help you not to be distracted from choosing the right image. This is an emphasis on new products - it is achieved through separate stands and light tricks. Updated navigation so that the client does not get lost in search of his favorite thing. The team also expanded the fitting room area. The retailer has redesigned the technical area for comfortable work of staff. The new space includes a children's area.
Street Beat flagship in NovosibirskThe store in Novosibirsk is one of the large regional stores of the chain. There are now five flagship stores in the brand’s key cities – Moscow, St. Petersburg, Krasnodar and Samara. These stores offer the largest volume of goods and fully represent the Street Beat ecosystem - including same-day delivery and pickup.
Inventive Retail Group, a Russian company, is engaged in the distribution and development of retail projects and online stores in four market segments: electronics, sports, children's goods and fashion. Among the group’s retail projects are Amazing Red, restore:, UNOde50, “World of Cubes,” Street Beat, Hiker. Develops its own clothing and footwear brand Hiker. The group’s revenue at the end of 2023 amounted to 78 billion rubles.
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Street Beat retail continues to expand into Siberia and has opened a new flagship store in Novosibirsk in the Galereya shopping and entertainment complex. The flagship area is 403 sq. meters, this is twice the size of the previous store...
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