The Street Beat chain of stores opened a store for the first time in Tula in the Gostiny Dvor shopping center. The store area is 300 sq. m. meters.
Today, the Street Beat network includes 62 retail outlets, which are open in 23 cities. In 2024, Street Beat continues to expand its geographic presence. Tula became the first city where the Street Beat store opened for the first time.
The design of the location is unique. It was developed by the FGA Street Art Platform team based on a project by the young artist Arthur Krivoshein. The design is based on abstract shapes and bright colors. They create accents with themed areas and black sofas where customers can try on shoes and clothes.
“Our team has always been connected to street fashion and culture. That's why we value those who create it so much. For almost 10 years of work, Street Beat can call itself a part of street culture - we dress creative people who influence our environment. Each of our stores is individual, an original project in which the entire team is involved. And now the design of each of our stores will be unique - we will work with artists who are inspired by the aesthetics of a particular city, area and people for whom it opens,” says Daria Zelinskaya, head of the sporting goods marketing department at Street Beat.
The chain's new store in Tula offers a wide range of clothing and shoes from brands such as Nike, adidas, Puma, Timberland, The North Face, other brands and the STREETBEAT chain's own brand.
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