In support of the start of the new season, Street Beat retail chain released a shoot with the popular singer Monetochka and the ATL benchmark. In the photo, the heroes of the photo shoot appear in trendy sneakers of the leading sneaker brands Street Beat.
The lookbook was shot at the Multimedia Art Museum in Moscow. The idea of a photo shoot to show the connection between history and modernity - bright representatives of modern culture, choosing the style of street fashion and current models of sneakers, go to the Museum of Modern Art for timeless values.
In the lookbook there are current streetvir and sneaker brands Nike, adidas, Jordan, Puma, Reebok, Converse and others.
Street Beat retail is managed by Inventive Retail Group, along with retail projects from Apple, Sony, NIKE, Lego, Samsung, Street Beet, THE MISIA and others. Group revenue in 2017 - 54,6 billion rubles.