The international group Condé Nast is preparing to launch a large-scale project in the e-commerce segment, which will be opened under the already well-known Style.com brand. Style.com's current content - fashion news and show reviews - will be relocated to voguerunway.com and will be overseen by Vogue's US office, also part of the Condé Nast group.
The Style.com portal was launched in 2000 and for a long time was an online platform for the American Vogue, which did not have its own official website until the 2010 year. Recently, sites have produced almost the same content, duplicating each other, so the leadership of the group decided to change the Style.com profile and transfer its editorial component to Vogue.
As far as e-commerce is concerned, the new project will be Condé Nast's first full-fledged step in this direction. The group has previously made a number of investments in similar startups such as Moda Operandi, Farfetch and Vestiaire Collective.