Rieker
STYLEPIT enters the Russian market
19.08.2013 2265

STYLEPIT enters the Russian market

The largest online retailer in Northern Europe - the online store STYLEPIT, specializing in the sale of stylish clothes, shoes and accessories for women, men and children in the middle price segment - opens in RuNet. At the moment, more than 800 brands and over 50 trade names from the Scandinavian countries, Europe and the USA are represented on the virtual windows www.stylepit.ru.

“We are watching the Russian market with great interest and consider it as one of the key areas for the development of the company in the coming years,” says Mark Yelman, financial director of SmartGuy Group, which includes STYLEPIT. “The outlook for working with Russia is very favorable - we hope for a substantial increase in sales.”

STYLEPIT Online Store is part of SmartGuy Holding, the largest online fashion retailer in Northern Europe with over 2 million users. Created in 2000, it operates in 20 countries in Europe under the SmartGuy and STYLEPIT brands. Today, SmartGuy Group is recognized as the fastest growing company in the online trading segment over the past 6 years. In addition, the holding has many prestigious awards, including the title of “Entrepreneur of the Year” according to Ernst & Young.

The headquarters of the company is located in the city of Jyderup (Denmark), the total warehouse area is over 10 m², and it employs about 000 employees. Due to the fact that deliveries to all countries with which SmartGuy works are made directly from a warehouse in Denmark, the company manages to avoid additional logistics costs and keep prices below those offered by European offline stores.

“Every year, our online store is visited by more than 50 million people from all over the world, while we are constantly working to make the service even more comfortable. We hope that we will be able to interest Russian buyers with a wide selection of Scandinavian and international brands represented in STYLEPIT, ”says Mark Yelman.

In November 2012, SmartGuy Group A / S successfully conducted an IPO. Currently, shares of SmartGuy Group A / S are traded on the NASDAQ OMX (Copenhagen) stock exchange, and the company's value is estimated at 100 million Euros. In the short-term plans, SmartGuy is a takeover of competitors in the online retail market for luxury clothing and shoes. The first step in this direction was the purchase in January 2013 of the Danish online clothing store premium class Styledelux.com.

The largest online retailer in Northern Europe is the STYLEPIT online store specializing in the sale of stylish clothes, shoes and accessories for women, ...
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