SUBBOTA opened a new store in St. Petersburg
In April 2025, a new multi-brand store SUBBOTA, specializing in fashionable clothes, shoes, jewelry and accessories, opened in St. Petersburg. It is located at 10 Bolshaya Konyushennaya. NF GROUP acted as a consultant for the lease transaction.
SUBBOTA is a multi-brand store of Russian designers, exclusively representing more than 80 brands of clothing and accessories in St. Petersburg. Its collection organically combines current fashion trends, unique local brands and exclusive brands.
The store located at 210 Karavannaya Street has moved to a new 10 sq. m. space at 14 Bolshaya Konyushennaya Street. Thus, the central location of SUBBOTA is acquiring new contours on the most popular street in the fashion segment of St. Petersburg. Another store is located at 11 Syezhinskaya Street.
Yulia Osipova and Yulia Bolshakova, owners of the multi-brand SUBBOTA: "We were looking for an opportunity not just to move the store, but also to strengthen SUBBOTA's presence in the very center of the city. The new space perfectly reflects the spirit of our brand: it is not just a store, but a meeting place for everyone who appreciates style, local brands and an inspiring environment. The store will provide even more opportunities for dialogue with the audience."
Anna Lapchenko, Director of the Retail Real Estate Department at NF GROUP in St. Petersburg: "The growing interest in Russian designers is creating a sustainable trend towards the development of multi-brand concepts. SUBBOTA accurately reflects this demand, offering a relevant and diverse range of products in a modern and high-quality urban space. The new store on Bolshaya Konyushennaya will become a point of attraction for an audience that values style, originality and a conscious approach to shopping."
According to NF GROUP, 2024 was marked by high activity on the part of tenants in the street retail market of St. Petersburg: 406 new stores, catering establishments and service facilities opened during the year. In the fashion segment, 77 new clothing, footwear and accessories stores were opened, while 70 ceased operations. At the end of the year, the range of rental rates for premises on Bolshaya Konyushennaya Street was 5-9 thousand rubles per sq. m per month.
In April 2025, a new store of the multi-brand SUBBOTA, specializing in fashionable clothes, shoes, jewelry and accessories, opened in St. Petersburg. It is located at Bolshaya Konyushennaya,…
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