The shoe company TAMARIS was included in the top three in the authoritative German survey of brand popularity best brands 2011. TAMARIS was ranked third in the popularity rating among 12 thousand different brands that took part in this study.
International brands were assessed according to the criteria "Economic success" and "Attractiveness (Sympathy)". In the category "Best Emerging Brand", TAMARIS has lost a step of the winner to two international brands - LG and Apple. Note that the shoe brand for the first time took a place in the top ten branded goods.
After receiving the OWL marketing award and achieving excellent results according to the results of research by the German women's magazine Brigitte in 2008 and 2010, the 3-place in the German brand popularity rating once again confirms that TAMARIS is consistently striving to become No.1 consumer brand.
“We are very grateful for such approval from leading international brands. For the TAMARIS brand, the award was the highest recognition. We thank our customers, and especially our system partners, who have placed their trust in TAMARIS and thus have made a significant contribution to the success of our endeavors. In the end, brands are created on the street, ”says Jens Beining, Managing Director of the Wortman Schuh-Holding KG shoe concern.
Best brands is a German brand popularity rating, which is awarded annually to the most successful brands in Germany.
The winner is determined by the results of a representative survey conducted by order of the Company to study the problems of consumers, not by the jury, but by the consumers themselves. In this case, special attention is paid to two main criteria: the actual economic success in the market and the attractiveness of the brand in the perception of the consumer, which is the final key to its success.
The best brands award is awarded in the categories of “Best Brand Product”, “Best Developing Brand” and “Best Brand Firm”.