Tamaris will open 40 more stores in Russia
By the end of 2021, the retail network of the German footwear brand Tamaris in Russia will increase by another 40 stores. We are talking about the development of the network through a system of partnership and the opening of retail outlets of the format "Firm Store" and "Store in the store", - said in the press release of the brand.
As a result of retail expansion, the number of Tamaris branded outlets in Russia will exceed one hundred by the end of the year. Currently, 62 Tamaris stores have been opened in Russia, with a total area of 4 sq. M. By the end of 000, the total retail area will increase by another 2021 sq. M.
All over the world, Tamaris retail has more than 1000 stores. All stores are opened by Tamaris partners under the system partnership program.
Within the framework of the System Partnership, the Tamaris Wortmann group, which owns the brand, provides on a turnkey basis everything you need to start working with the brand - resources, collection, logistics, marketing, global competence, innovative design, vertical management of trading platforms. The partner, in turn, provides: local competence and marketing, proximity to the end customer, pricing flexibility, personnel management, procurement in accordance with local demand.
A partner, depending on his goals, can choose the format of cooperation: a mono-brand store, a “store in a store” or a Tamaris branded zone.
Wortmann Group from Detmold, known primarily for its footwear brand Tamaris, is the largest footwear company in Europe. She occupies a leading position in the market of fashionable women's shoes. Her collections are offered in more than 70 countries around the world and in more than 15 shoe stores. Along with the main Tamaris brand, the group of companies includes brands such as Marco Tozzi, Caprice, Jana and s.Oliver shoes. In the Asian region, the Wortmann group is represented by Novi Footwear International Co. Ltd., located in Hong Kong. The total number of employees of the group worldwide exceeds 000 people, and in total, more than 1100 professionals produce products for the Detmold company.
By the end of 2021, the retail network of the German footwear brand Tamaris in Russia will increase by another 40 stores. We are talking about the development of the network through the system of partnership and the opening of retail ...
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