On November 1, 2019, the German shoe brand Tamaris opened a single-brand store at the Plazma shopping center in Murmansk (4 Rogozerskaya St.). The store features shoes, bags, accessories and shoe care cosmetics, including models for the new season of Fashletics capsule rulers by Tamaris, Tamaris Heart & Sole and Marcel Ostertag x Tamaris.
In honor of the opening of the retail outlet, fans of the brand and fashion bloggers were invited to a cocktail party. Online bloggers broadcast the fall-winter 2019 collection presentation to their subscribers.
In the autumn-winter season 2019 / 20, the German brand paid special attention to the requirements of Russian customers and the peculiarities of the climate of the northern regions: the new collection contains a wide range of winter shoes. “Customers will appreciate the quality of insulated models, especially the natural materials used to create the shoes: woolen and natural fur - sheepleather, as well as TPR soles.”
The Tamaris shoe brand is part of the portfolio of the German concern Wortmann Group. One of the strategic directions for Wortmann Groupp is the opening of Tamaris franchised stores. As part of the so-called Tamaris system partnership, the brand provides its franchisees with a branded retail design concept, equipment, collection, marketing support, logistics services, while the partner sells shoes to the final consumer, staff management and local marketing.
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