Tamaris opened a new store in Khabarovsk
08.11.2018 2914

Tamaris opened a new store in Khabarovsk

The retail is presented in the Shop-in-Shop format, which means that along with the brand's footwear, the store also presents footwear from other German brands. In addition to the main collection, the store has three capsule lines Heart & Sole, Marcel Ostertag and Fashletics. 

The new Tamaris store is open for franchising. The German shoe holding Wortmann group, which owns the Tamaris brand, has developed a comprehensive package of measures for retail partners, including marketing campaigns and equipment for the store. System partners are provided with exclusive models that are closed for sales on the Internet and the exclusive right to place an order regardless of seasonality, updating the decorations in the store twice a month, marketing support, training for sellers. 

“Today, one of the strategic directions for Wortmann is the opening of Tamaris franchised stores. We call this system partnership: on our part, the development and creation of innovative store design, collection, marketing, logistics, on the part of the partner, sale of shoes to the final consumer, personnel management, local marketing. We wish the partner further development and success in business, ”commented Friedrich Naumann, Director General of Wortmann Vostok, open the new Tamaris franchise store in Russia. 

The Tamaris system partnership or franchise business has been developing for over a decade. Today, the brand’s affiliate retail network has more than 1 000 outlets open in 32 countries around the world.

The new Tamaris shoe store opened in October in Khabarovsk. Retail is presented in the Shop-in-Shop format, which means that along with the brand’s shoes, the store also has shoes ...
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