Tamaris opened a new store in Khabarovsk
08.11.2018 2914

Tamaris opened a new store in Khabarovsk

The retail is presented in the Shop-in-Shop format, which means that along with the brand's footwear, the store also presents footwear from other German brands. In addition to the main collection, the store has three capsule lines Heart & Sole, Marcel Ostertag and Fashletics. 

The new Tamaris store is open for franchising. The German shoe holding Wortmann group, which owns the Tamaris brand, has developed a comprehensive package of measures for retail partners, including marketing campaigns and equipment for the store. System partners are provided with exclusive models that are closed for sales on the Internet and the exclusive right to place an order regardless of seasonality, updating the decorations in the store twice a month, marketing support, training for sellers. 

“Today, one of the strategic directions for Wortmann is the opening of Tamaris franchised stores. We call this system partnership: on our part, the development and creation of innovative store design, collection, marketing, logistics, on the part of the partner, sale of shoes to the final consumer, personnel management, local marketing. We wish the partner further development and success in business, ”commented Friedrich Naumann, Director General of Wortmann Vostok, open the new Tamaris franchise store in Russia. 

The Tamaris system partnership or franchise business has been developing for over a decade. Today, the brand’s affiliate retail network has more than 1 000 outlets open in 32 countries around the world.

The new Tamaris shoe store opened in October in Khabarovsk. Retail is presented in the Shop-in-Shop format, which means that along with the brand’s shoes, the store also has shoes ...

Latest News

Sneakers with Donald Trump's victory image become bestsellers

"Fight Fight Fight" is the name of a pair of high-top sneakers featuring a victorious image of Donald Trump after the attack. The shoes, which the politician released in memory of the terrorist attack in Pennsylvania, were produced in an edition of 4700 pairs, and were a commercial success. Pair…
20.07.2024 192

Birkenstock opens first store in Paris

Birkenstock's first Parisian store opens this Saturday. Two-story store with an area of ​​130 sq. meters is located in the heart of the fashionable Parisian Marais quarter, where interior showrooms, art galleries, boutiques,…
19.07.2024 347

OrthoLite expands its production center in Europe

The American insoles manufacturer has announced the expansion of its European facility, OrthoLite Europa (OEU), located in Almansa, Spain. The company strives to become closer to European partners and aims to increase…
18.07.2024 542

Almaty will host an exhibition of footwear, fur, leather and accessories Euro Shoes@CAF

From August 18 to 20, the main exhibition of the fashion industry in Central Asia - Central Asia Fashion (CAF) will be held in Almaty at the Atakent exhibition complex. For the fourth season of CAF, it is being held with the support of the Moscow International Footwear and…
17.07.2024 475

Supreme to sell for $1,5 billion

VF Corp. will sell the popular street fashion brand Supreme, significantly lower than the price of its purchase made by the corporation in 2020, against the backdrop of falling sales and declining interest in street style, writes...
17.07.2024 660
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning