Tamaris NEWD SS'25
Tamaris held a presentation of the spring-summer'25 collection in Moscow
The German footwear and accessories brand Tamaris celebrated the start of the season with a vibrant presentation of its current SS'25 collection in Moscow at the Supermetal space.
Tamaris SS'25
The event was attended by over 50 people, including brand representatives, media and bloggers: Tamaris CEO Friedrich Naumann, actress Daria Melnikova, makeup artist and blogger Ksenia Kulepetova, journalist and influencer Sevara Kurmaeva, author of the Dressed to kill Telegram channel Katya Lemekh, editor-in-chief of the Shoes Report information portal Marina Shumilina and others.
Tamaris CEO Friedrich NaumannThe shoe models were presented in a corner stylized as living nature; green grass and flowers conveyed a spring mood, which was also created by the bright and varied color scheme of the collection.
Tamaris SS'25The new Tamaris shoe collection is inspired by a sense of lightness and change. The highlights of the line are vintage-inspired loafers, red and silver ballet flats, and color-block sneakers. The premium NEWD shoe line was also presented – leather sandals, ballet flats, and platform sneakers. Comfort is the focus of SS'25: more than 70% of the shoe models are made using at least one of fifteen patented Tamaris technologies, which are developed in a special innovation center in Detmold.
At the presentation of the Tamaris SS'25 collection in MoscowThe Tamaris brand zone was styled as a green oasis, where shoes seemed to “grow” from living nature - a harmonious combination of flowers, green plants, light fabric and stylish shoes created the atmosphere of the coming spring.
At the presentation of the Tamaris SS'25 collection in Moscow
The culmination of the evening was the musical performance “Eugene Onegin: Lensky version” by the experimental theatre project “Brusnikin Workshop”, which combined storytelling, rap, techno and immersion.
At the presentation of the Tamaris SS'25 collection in MoscowAcoustic installations, a floral oasis, stylized open-air catering – the INBASE agency team was responsible for organizing and implementing the creative idea.
Tamaris SS'25The German brand of footwear and accessories Tamaris was founded in 1968 and is part of the global international footwear holding Wortmann Shoe Holding KG. Speaking at the opening of the event, the head of the Russian division of Tamaris, Friedrich Naumann, noted that today the Tamaris branded retail network in Russia consists of 60 stores and by the end of the year the brand plans to open another 10 stores.
At the presentation of the Tamaris SS'25 collection in MoscowSubscribe and follow the Shoes Report news in our official Telegram channel
The German footwear and accessories brand Tamaris celebrated the start of the season with a vibrant presentation of its current spring-summer 2025 collection in…
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