NoThe German footwear brand Tamaris continues its active expansion in Russia and in March this year launched special information page for potential b2b partners, where the scheme of interaction with the brand is disclosed in detail when opening a Tamaris branded retail franchise.
In the Wortmann Group, which owns Tamaris, this interaction is called a system partnership. Thanks to this format, which has been operating since 2005, over 1000 stores of the German brand have been opened all over the world. In Russia, the Tamaris system partnership has been operating since 2008, and during this time more than 80 Tamaris brand stores have appeared in 25 cities of the country.
On its own Tamaris promo page talks about three options for retail formats that potential partners of the brand can choose for the development of a retail project, reveals the approximate investments that will be required to launch it. Here you can also take a virtual tour of the Tamaris store and examine in detail the current collection of the brand. You can start your business by clicking one button by filling out the form on the b2b page. For each partner, the brand provides a personal manager who will be with him from the application for cooperation to the opening of the outlet.
“During the pandemic, we continued to actively negotiate with our partners, in particular on the opening of new Tamaris stores in 2021, to develop our presence in social networks and prepared an advertising campaign that started in March 2021. The launch of the Tamaris information b2b page is the next logical a step in the development and consistent expansion of the brand on the Russian market and in the CIS countries, - says Friedrich Naumann, CEO of Wortmann Vostok. “This is not only the imperative of the times and the necessity in modern conditions, but also another channel for increasing brand awareness, improving its image, as well as the possibility of improving the service for our current and future partners.”