iBeacon technology will be tested in Novosibirsk store Westfalika
Obuv Rossii Group of Companies has begun testing iBeacon technology, which allows building personalized communication channels. These are small beacons that send out a unique message via the Bluetooth protocol. When a person with the brand's mobile application installed on their phone enters the iBeacon coverage area - passes by the company's store in the shopping center - the beacon is activated and sends a push notification about a new collection, discounts, a unique offer, etc.
Such iBeacon beacons were installed at the beginning of March in the Novosibirsk shopping center "Royal Park" in the store of the Westfalika chain, which is part of the Obuv Rossii Group of Companies. Last year, the mobile audience of the Westfalika online store increased by 7%, and now every third visitor comes from a smartphone or tablet. The introduction of new technology will increase the number of points of contact with the buyer: create personalized offers, collect various data on how many people went to the store, how long they spent there, etc. The project will work in the Westfalika store in test mode for six months, and based on its results, a decision will be made to replicate the technology to the entire network.
Such iBeacon beacons were installed at the beginning of March in the Novosibirsk shopping center "Royal Park" in the store of the Westfalika chain, which is part of the Obuv Rossii Group of Companies. Last year, the mobile audience of the Westfalika online store increased by 7%, and now every third visitor comes from a smartphone or tablet. The introduction of new technology will increase the number of points of contact with the buyer: create personalized offers, collect various data on how many people went to the store, how long they spent there, etc. The project will work in the Westfalika store in test mode for six months, and based on its results, a decision will be made to replicate the technology to the entire network.
Obuv Rossii Group of Companies has begun testing iBeacon technology, which allows building personalized channels…
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