Boots Jeffrey Campbell for Tervolina, 10990 rub.
Tervolina created a second shoe collection with designer Jeffrey Campbell
The Tervolina shoe store chain hired American designer Jeffrey Campbell to create a capsule collection for the fall-winter 2017 / 18 season. This is the second collaboration experience - the first collaboration was presented in the summer of 2017.
Jeffrey Campbell is known as the creator of unusual, original shoes in the spirit of street fashion. The new Jeffrey Campbell for Tervolina capsule collection features a range of spectacular models, ranging from stylish 60-style shoes to massive boots that refer to rock star looks. The designer offers a large number of models on a high platform relevant in autumn and winter - from laconic to brightly decorated with belts, stones and large pearls.
Cossack boots look new thanks to their sophisticated shape and details such as a metal-framed heel and a red and white star on the front. There is a mini version of the Cossacks - high pointed shoes made of glossy leather with a strap.
Elegant patent leather shoes with a characteristic blue buckle on a trapezoidal heel and white sole contrasting with the upper of the shoe are created for fans of retro style.
Also in the collection there are shoes and classic strength shoes from the thinnest leather, reminiscent of gloves. Jeffrey Campbell's classic boots are made according to all the canons, but they also feel the designer’s passion for expressive details - the heel of such models is inlaid with metal rivets and a chain of elegant weaving.
Jeffrey Campbell Brand founded a young guy originally from Los Angeles. In 2000, the designer began to create his first collections in the garage. Jeffery Campbell is especially fond of massive platform ankle boots and shoes.
The Tervolina footwear chain has hired American designer Jeffrey Campbell to create the Fall / Winter 2017/18 capsule collection. This is already the second experience ...
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What factors influence pricing, and how to work with retail prices for shoes
Footwear retail is one of those segments that is highly dependent on seasonality. Pricing in the footwear business, in turn, depends on a multitude of factors, from production costs to the vagaries of weather and regional factors.SR's expert in product assortment and management, Emina Ponyatova, discusses the key principles of pricing footwear products, as well as the main pressure factors and challenges facing footwear retailers in 2025, and offers recommendations on how to ensure successful and profitable retail.
Customer profiling in a shoe store. What is this technique and how can it be used in sales?
Profiling is a scientific method of "reading people," allowing one to create a psychological profile of a person and predict their actions or behavior in certain situations, or even catch them in a lie. Profiling is used in sales because the salesperson needs to understand a person's emotional state and their underlying motivations for purchasing. An expert and practitioner in sales growth in fashion, SR, discusses this method and its practical application in footwear retail.
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MARCO TOZZI presented his Fall-Winter 2025/26 collection in Moscow.
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Three fashionable colors for accessories and shoes for the fall-winter 2025/26 season
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Euro Shoes — March 4-7, 2026 at the WTC Congress Center
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Main trend themes for footwear and bags collections for the fall-winter 2025/26 season
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How Pareto's Law Works in a Shoe Retail Store
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associated with elitism, aristocracy and an active lifestyle.
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Micam and Livetrend presented a selection of footwear trends for the spring-summer 2026 season
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The Battle for the Sports Shoe Market
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PETER KAISER - the best brand of 2025!
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“What is the difference between TEP and EVA? What does tunit promise me? Is PVC glue? What is the sole of these shoes made of? ”- the modern buyer wants to know everything. In order not to smash his face in front of him and be able to explain whether such a sole suits him in soles, carefully read this article. In it, process engineer Igor Okorokov tells what materials the soles of shoes are made of and what makes each of them so good.
How to set prices that will earn
Some businessmen still confuse the concept of margin with the concept of trade margins and set prices for their goods, guided solely by the example of competitors. No wonder they go broke! Analyst at the Academy of Retail Technologies Maxim Gorshkov gives several tips and formulas with which you can set not only ruinous, but also profitable prices.
Sales of shoes and accessories: effective techniques for business rhetoric
Which speech modules are effective in communicating with potential and current customers of shoe stores, and which are not, Anna Bocharova, a business consultant, knows.
We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
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Technology Selling Issues
There is nothing worse than meeting the buyer with the words “Hello, can I help you with something?”, Because the seller works in the store just to help. Criticizing this well-established pattern of communication with the buyer, Andrei Chirkarev, business coach for effective sales and the founder of the New Economy project, shares the technology of truly selling issues with readers of Shoes Report.
Fur, and not only: types of lining
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The best models of Czech shoes of the past
In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Properly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we put off the decision for months?
