By the beginning of October, the conceptual wave “My Favorite Shoes” had already captured Moscow, St. Petersburg, Novosibirsk, Voronezh, Yekaterinburg.
Last season, the concept was developed by the German creative agency Panama Werbeagentur from Stuttgart. The main goal of the development is to make the Thomas Munz brand a family one. ...
“In the new advertising campaign, we literally focused on the product itself,” commented Svetlana Bazarova, marketing director. “The character images intentionally turned out to be somewhat blurry, while the shoe models remained clear and bright.” From representatives of the brand, it became known that the Thomas Munz media mix this season includes outdoor and web advertising, metro advertising, as well as broadcasting of various TV channels.