Thomas Munz will become a family brand
10.10.2013 6902

Thomas Munz will become a family brand

By the beginning of October, the conceptual wave “My Favorite Shoes” had already captured Moscow, St. Petersburg, Novosibirsk, Voronezh, Yekaterinburg.

Last season, the concept was developed by the German creative agency Panama Werbeagentur from Stuttgart. The main goal of the development is to make the Thomas Munz brand a family one. ...

“In the new advertising campaign, we literally focused on the product itself,” commented Svetlana Bazarova, marketing director. “The character images intentionally turned out to be somewhat blurry, while the shoe models remained clear and bright.” From representatives of the brand, it became known that the Thomas Munz media mix this season includes outdoor and web advertising, metro advertising, as well as broadcasting of various TV channels.

Thomas Munz, a network of branded German footwear and accessories stores, is launching a new advertising campaign in several Russian ...
5
1
Rating

Latest News

The Euro Shoes shoe exhibition has started its work in Moscow!

Today, the international exhibition of footwear and accessories Euro Shoes Premiere Collection opened in Moscow. The professional exhibition, which is taking place in the capital's Expocentre from February 18 to 21, presents collections of footwear and accessories from brands from…
18.02.2025 173

Marketplaces are going to have their freedom in setting discounts limited

The Ministry of Economic Development has finalized the bill on regulating digital platforms; sellers on marketplaces will be allowed to impose a ban on discounts on the goods they sell, they write…
17.02.2025 249

Steve Madden buys Kurt Geiger for €347 million

The American group Steve Madden has acquired the British footwear and accessories brand for £289 million (around €347 million). The sale was carried out by London-based private equity firm Cinven, which bought Kurt Geiger…
17.02.2025 239

Adidas Fined in Turkey for Pigleather Shoes

Adidas has been fined almost 15 euros in Turkey for failing to inform customers that its Samba sneakers contained pigleather on their toes, Fashion…
14.02.2025 589

Giuseppe Zanotti Presents Sandals Collection in Sensual Photoshoot

Italian luxury shoe brand Giuseppe Zanotti, after 30 years of brand development, returns to its roots with the release of elegant, timeless models of women's shoes. The brand's new spring-summer '25 collection includes sandals, open-toe shoes,…
14.02.2025 416
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning