Turkish manufacturer of children's shoes "Tiko" 1 July will open the first retail store in Moscow.
A children's shoe store called Tiflani will open in the Sovenok shopping center. In place of this store there was already a multi-brand of children's shoes. According to the head of the company Arthur Sarkisov, the company expanded the area of this store to 40 sq.m., made a new design project and provided new content for the assortment.
Thus, in the first Moscow Tiflani store, 90% of the assortment of the Tiflani brand will be sold, and 10% - of Tiko shoes. The difference between brands is that Tiko is preventive shoes, Tiflani is a weekend and everyday. The store will operate in the medium plus segment. The range includes shoes for boys and girls from 7 months to 13 years.
In the future, the company plans to open stores not only in Moscow, but also in the regions.
So far, Tiko and Tiflani brands can be purchased at five retail stores in the capital. “In retail stores, we are testing the range in order to know what to recommend to our wholesale partners. After all, there are shoe models of past seasons that are in demand now and sell well. We will find out based on the results of retail sales, ”explains Arthur Sarkisov.