"Tiko" 1 July will open the first single brand in Moscow
Turkish children's footwear manufacturer Tiko will open its first retail store in Moscow on July 1.
A children's footwear store called Tiflani will open in the Sovenok shopping center. On the site of this store there was already a multi-brand of children's shoes. According to the head of the company Artur Sarkisov, the company expanded the area of this store to 40 sq.m., made a new design project and provided new content for the range.
Thus, the first Tiflani store in Moscow will sell 90% of the Tiflani brand assortment, and 10% of Tiko shoes. The difference between the brands is that "Tiko" is a preventive shoe, Tiflani is a weekend and casual one. The store will operate in the “average plus” segment. The range includes shoes for boys and girls from 7 months to 13 years old.
In the future, the company plans to open stores not only in Moscow, but also in the regions.
So far, Tiko and Tiflani brands can be purchased at five retail stores in the capital. “In retail stores, we are testing the range in order to know what to recommend to our wholesale partners. After all, there are shoe models of past seasons that are in demand now and sell well. We will find out based on the results of retail sales, ”explains Arthur Sarkisov.
Turkish children's footwear manufacturer Tiko will open its first retail store in Moscow on July 1.
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Maison Margiela's Tabi boots break auction records in Paris.
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Since the beginning of 2026, more new foreign brands have entered St. Petersburg shopping centers than the previous year.
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"When Customers Are Few: How Fashion Store Owners Can Squeeze the Most Out of Every Customer"
In recent years, offline retail in clothing, footwear, and accessories has been operating under conditions of a steady decline in incoming traffic. By the end of 2025, offline store traffic in Russia had declined by 8-15%, with the offline segment's purchase rate declining more sharply than the overall market, according to Retail.ru. According to statistics from individual shopping centers, the decline by the end of last year was between 15 and 25%. How can salespeople effectively engage with customers in such challenging conditions? We'll explore service strategies in low traffic conditions with SR expert Elena Vinogradova, who specializes in purchasing and sales in the fashion business. The expert shares proven methods with practical examples of speech modules. Elena is confident that, in a context of declining traffic, high-quality service is becoming the main competitive advantage for the shoe industry.
Offline vs. Marketplaces: How to Survive and Win in 2026?
In Russia, e-commerce's share has grown from 5% in 2019 to nearly 23% in 2024 and continues to grow, with e-commerce market analysts predicting it will reach over 30% by 2029. Offline retail, meanwhile, can not only survive but also grow by 20-30% annually if it stops offering clothes on hangers and shoes on shelves and starts selling unique experiences. We discuss this topic with Shoes Report regular contributor Elena Vinogradova, an expert in fashion buying and sales and the author of the Fashion Business Blog, a blog for retailers and buyers.
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How to strengthen and make your brand more sustainable
2025 has become a year of survival for many fashion brands in the challenging and rapidly changing conditions of an overheated market: declining traffic, the closure of entire chains and companies, the consolidation of sellers on marketplaces, the shift of customer traffic from offline to online—all these and other factors have impacted everyone, especially the weaker ones, those experiencing various challenges. The market has shifted to savings consumption. Some consider this a crisis, but our expert, Dania Tkacheva, a business consultant specializing in sales management and strategic development for fashion brands, calls it the maturation of the market. She offers distressed companies her own tool for diagnosing their business and opportunities for recovery and recovery. She calls this tool the Brand Maturity Pyramid.
Sales of additional goods and services can add up to 20-30% to a store's turnover.
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From July 27 to 29, the Euro Shoes@CAF_Eliteline 2026 exhibition will be held in Almaty, Kazakhstan.
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Micam and Livetrend presented a selection of footwear trends for the spring-summer 2026 season
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How to Compete with Marketplaces in 2025
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New Tamaris Spring-Summer 26 Collection: Comfort and Elegance in Every Model
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KV+ sneakers for city and sports for the first time at Euro Shoes
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Creating an emotional connection through a showcase
Emotional response from customers is the key to successful retail sales. Shop windows are capable of not only attracting attention, but also evoking emotions: from joy and nostalgia to a sense of belonging and the desire to possess. Using psychological triggers in shop window design helps turn a passerby into a buyer. SR expert in visual merchandising and retail design Viktor Malygin talks about approaches to the concept of shop window design and current themes and plots for presenting goods in shop windows.
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We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
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Technology Selling Issues
There is nothing worse than meeting the buyer with the words “Hello, can I help you with something?”, Because the seller works in the store just to help. Criticizing this well-established pattern of communication with the buyer, Andrei Chirkarev, business coach for effective sales and the founder of the New Economy project, shares the technology of truly selling issues with readers of Shoes Report.
Fur, and not only: types of lining
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The best models of Czech shoes of the past
In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
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