The American brand Timberland, specializing in the production of men's, women's and children's shoes, in late January opened a store in New York in which visitors can use the tablets to get the necessary information about the goods. All products in the store are marked with NFC tags. Information about products placed on shelves, as well as from the wall with product images, is read using NFC-enabled tablets for digital interaction with goods. This type of interaction between buyers and brand goods allows the retailer to better understand their customers' preferences after they visit the store or when shopping online.
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