In the midst of the World Cup, Timberland opened a store on one of Moscow's busiest streets. The brand continues to open street retail stores in the Russian capital.
The new Timberland store is located on Old Arbat opposite the theater to them. Vakhtangov and next door to the newly opened monobrand store new Balance. Both brands in Russia are managed by the distribution company JamilCo.
The new store presents classic brand models and the current spring-summer 2018 collection; in the early days of the opening, Timberland announced discounts on all retail products - up to 40%.
As we wrote earlier, street retail retail Timberland in Moscow is not accidental. Representatives of the brand commented that they are pleased with the tendency for shopping to return to street retail, when large international brands open flagship stores in the center, in walking areas and iconic places of the city. This year, the company plans to open several new outlets, including the brand’s flagship in the street retail format in St. Petersburg.
Currently, Timberland branded retail in Russia has 17 stores in Moscow, 3 in St. Petersburg, 2 in Yekaterinburg, and one in Rostov-on-Don. Two brand outlets operate in Moscow and St. Petersburg.
Timberland - a brand of shoes, clothes and accessories in the outdoor segment. The brand is known worldwide for its yellow boots, which entered the brand’s collections in 1973. Today, the Timberland brand dresses customers upside down, offering them a variety of collections that reflect the brand’s rich heritage in craftsmanship, functionality and style. Timberland introduces Timberland® and Timberland Boot Company® trademarks, as well as Timberland PRO® work clothes and shoes.