TJ Collection
TJ Collection supported the launch of the collection with a campaign featuring a top model from the USA
The release of the new collection of the footwear and accessories brand TJ Collection is accompanied by an advertising campaign, in the shooting of which the American model Emily Kasten takes part; the model’s portfolio already includes works for Gucci, Fendi, Max&Co, Coach and other fashion brands.
The invitation of the American model to shoot the collection, according to the brand's representatives, reflects the company's desire to emphasize the international status of TJ Collection "an inseparable connection with the global fashion industry." Incidentally, in previous seasons the brand attracted Spaniard Humberto Villahermosa to its advertising projects, who later participated in the filming of Ridley Scott's film "House of Gucci."
In the TJ Collection photo shoot with Emily Kasten, the emphasis is on the presence of fur in the collection, both natural and artificial. Eco-fur and suede have become the main materials in the design of the brand's bags and accessories in the fall-winter 2024 season. The tone is set by the traditional warm tones of autumn - beige, brown and burgundy.
The footwear lineup for the fall season includes pumps, moccasins, slouchy boots and cowboy-style boots. The silhouette is dominated by a square toe, which in some models is accentuated by shiny overlays.
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The release of the new collection of the footwear and accessories brand TJ Collection is accompanied by an advertising campaign, in the shooting of which the American model Emily Kasten is participating; the model’s portfolio already includes…
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EXTR4 - a new shoe brand from Italy at the EURO SHOES exhibition
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PETER KAISER IS BACK! The oldest shoe brand in Europe will again be presented in Russia, Caprice Vostok CEO Viktor Kunz spoke about this in an exclusive interview with SR
"Peter Kaiser is back!" – with this slogan, the German brand Caprice opens the spring-summer 2025 season. At the end of December 2023, it became known that Caprice acquired Peter Kaiser, one of the oldest, rich in tradition and most respected shoe brands in Europe. Caprice will continue the unique history of the Peter Kaiser brand and retain its essence. The new owner promises to maintain maximum comfort and quality of shoe materials, a younger audience will be attracted, and prices will become very attractive. “In the mid-price segment, Caprice and I offer excellent value for money. Thanks to the Peter Kaiser trademark, registered in more than 70 countries around the world, we will be able to position ourselves in a higher price segment. The lower and luxury segments are dominated by vertically integrated suppliers. The segment with the greatest potential for our non-vertical partners is in between. This is where Caprice and Peter Kaiser will be positioned,” says Managing Director of CAPRICE Schuhproduktion GmbH & Co. KG Jurgen Kölsch.
Euro Shoes was a huge success in Moscow
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Euro Shoes will be held in pavilions 2.5, 2.6 of the Expocentre Fairgrounds
Dear partners!We inform you that the Euro Shoes premiere collection exhibition will be held from August 26 to 29 at the Expocenter, pav. 2.5 and 2.6.
Time-tested and new collections
PETER KAISER SPRING/SUMMER 2025
Global footwear production down by 1,5 billion pairs in 2023
According to statistics from the World Footwear Yearbook 2024, the annual analytical bulletin of the Portuguese Footwear Association, global footwear production fell by 6% last year to 22,4 billion pairs. And global footwear exports decreased by 9,1% year-on-year, to 14 billion pairs, writes Worldfootwear.com.
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Some businessmen still confuse the concept of margin with the concept of trade margins and set prices for their goods, guided solely by the example of competitors. No wonder they go broke! Analyst at the Academy of Retail Technologies Maxim Gorshkov gives several tips and formulas with which you can set not only ruinous, but also profitable prices.
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We form the salary of sellers: expert advice
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Technology Selling Issues
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The whole truth about Bayer. Who is he and how to become one?
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Fur, and not only: types of lining
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The best models of Czech shoes of the past
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Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Properly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we put off the decision for months?
