Rieker
TM "Zebra" enhances expansion in the Ural region
11.03.2012 2599

TM "Zebra" enhances expansion in the Ural region

One of the largest Russian manufacturers of children's shoes (TM Zebra), together with Mila - wholesale footwear and with the support of RA Voskhod, is launching a spring advertising campaign. The start is scheduled for March 15, 2012. The main channel of communication with the target audience was the Internet, the users of which are the majority of economically active citizens, in particular young mothers who are ready to purchase high-quality shoes for their children.

Today, TM Zebra is one of the four leading shoe brands in the Ural region. Carrying out advertising activity, the manufacturer intends to strengthen the brand’s position in Yekaterinburg, increase the awareness of retail customers about the brand and the positive properties of shoes and, as a result, change the balance of power in the four leaders listed above.

“We are confident that strengthening the positions of TM Zebra in the Urals will benefit each participant in the distribution chain: retail customers will be informed about the presence and positive properties of TM Zebra shoes. The rest will increase turnover and profitability, which are closely related to the level of sales volumes, ”said Alexander Borodin, manager of Mila - Wholesale Shoes.
One of the largest Russian manufacturers of children's shoes (TM Zebra), together with Mila - wholesale footwear and with the support of RA Voskhod, is launching a spring advertising campaign. Start…
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