TM "Zebra" enhances expansion in the Ural region
11.03.2012 3460

TM "Zebra" enhances expansion in the Ural region

One of the largest Russian manufacturers of children's shoes (TM Zebra), together with Mila - wholesale footwear and with the support of RA Voskhod, is launching a spring advertising campaign. The start is scheduled for March 15, 2012. The main channel of communication with the target audience was the Internet, the users of which are the majority of economically active citizens, in particular young mothers who are ready to purchase high-quality shoes for their children.

Today, TM Zebra is one of the four leading shoe brands in the Ural region. Carrying out advertising activity, the manufacturer intends to strengthen the brand’s position in Yekaterinburg, increase the awareness of retail customers about the brand and the positive properties of shoes and, as a result, change the balance of power in the four leaders listed above.

“We are confident that strengthening the positions of TM Zebra in the Urals will benefit each participant in the distribution chain: retail customers will be informed about the presence and positive properties of TM Zebra shoes. The rest will increase turnover and profitability, which are closely related to the level of sales volumes, ”said Alexander Borodin, manager of Mila - Wholesale Shoes.
One of the largest Russian manufacturers of children's shoes (TM Zebra), together with Mila - wholesale footwear and with the support of RA Voskhod, is launching a spring advertising campaign. Start…
5
1
Rating

Latest News

ECCO opens first store in India

ECCO is expanding its retail presence in India in partnership with Jaipuria Brandz. The Danish footwear and accessories brand’s first store has opened in Mumbai at Phoenix…
10.02.2025 111

Clarks releases documentary for 200th anniversary

Clarks celebrated its 200th anniversary with a documentary, From Somerset to the World, which tells the story of its history. The film traces the origins of the British brand, founded in 1825 on Street, Somerset, and highlights…
10.02.2025 134

Difficult period for the German shoe industry

Germany sees footwear imports fall in 2024, with Vietnam overtaking China as top supplier. Higher wages, inflation and political uncertainty are compounding the challenges shaping the outlook for the footwear industry.
10.02.2025 139

Lamoda has released a collaboration with the jeans brand BLCV

Lamoda has released a collaboration with the Russian jeans brand BLCV, which is dedicated to Valentine's Day and is called "You and Yang". The capsule collection will appear on February 10 exclusively on…
10.02.2025 118

India liberalises international leather trade

The 3th edition of the India International Leather Show 39 concluded in Chennai on February 2025. The show was one of the most dynamic and well-attended in recent years, with 450 companies from India and around 130 exhibitors from abroad participating. The surge in participation,…
07.02.2025 262
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning