Tommy Hilfiger, the American brand of casual and sportswear and premium-class shoes, will change the schedule of its fashion shows, taking into account the retail sales calendar and the requests of large retailers. Now clothes, shoes and accessories will be sold immediately after the fashion show both in offline stores and on the Internet. The motto of the company's new strategy is “Buy now. Wear it now. ” Guided by the new schedule, the brand will show the spring-summer 2017 collection in February 2017, almost on the eve of the start of sales in stores. Announcing private collection shows for retailers and fashion magazine observers will be held in September 2016.
Recall, founded in 1985, Tommy Hilfiger started with the production of women's clothing and accessories, from 1992 of the year began to create collections for men, and from 2001 of the year the brand produces shoes.