"Top-top" changes the dimensional filling of boxes
13.03.2014 4197

"Top-top" changes the dimensional filling of boxes

The Top-Top children's footwear factory has changed the dimensional filling of boxes sent to the Urals in accordance with the needs of end consumers. The changes affected the sandal in the preschool group.

Now the wholesale box "Top-Top" consists of two pairs of sandals in sizes 27, 28 and 29 and one pair of sizes 30 and 31. Previously, each box contained two pairs of each size. Such changes in the filling of the box took place after the marketing cut that the factory carried out in cooperation with Mila. Customers of the Ural wholesaler, whose seasonal sales of Top-Top shoes exceed 50 pairs of each size, expressed their opinion regarding the formation of the box based on the statistics of sales in their retail stores. In total, representatives of eight cities of the Urals took part in the survey, in particular, Yekaterinburg and satellite cities, Artyomovsky, Verkhniy Tagil, Zarechny and others. “We have been collecting similar statistics from our clients for a long time and are ready to share it with partners to form the most relevant sales for the Urals. As for the sandal, the impetus for the research in the preschool group was the customer's complaint that sizes 30 and 31 remain unclaimed on a regular basis - said Alexander Borodin, manager of Mila - wholesale footwear. Over the past six months, these are not the first changes that have occurred at the factory. With the arrival of the new director, Nikolai Sheremet, the Top-Top children's footwear manufacturer has also introduced an effective system for handling illiquid assets.

Factory of children's shoes "Top-Top" has changed the dimensional filling of boxes sent to the Urals, in accordance with the needs of the end ...

Latest News

Clarks to cut 150 more jobs

Due to growing losses, the British shoe manufacturer Clarks intends to reduce staff. A reduction of 150 office jobs is planned. Clarks closed 2023 positions in 103, writes...
24.06.2024 124

Expo Riva Schuh attracted more than 9000 visitors

In the Italian Riva del Garda, from June 15 to 18, the 101st exhibition of shoes, bags and accessories Expo Riva Schuh & Gardabags was held. The exhibition featured 1300 exhibitors from 40 countries (80% came from abroad). Event…
23.06.2024 169

Golden Goose postpones IPO

Permira-backed luxury sneaker company Golden Goose has decided to delay its IPO due to political uncertainty in Europe. The start of trading was supposed to take place on June 21, writes...
21.06.2024 407

EKONIKA launched an advertising campaign in support of its new collection

EKONIKA invited fashion influencer, founder of the Komisstore resale platform, fashionista and socialite Oksana Rim to the advertising campaign of its new Premium collection. “The union of strictness and relaxation,” this is how it describes...
21.06.2024 474

Camper x Sunnei created sneakers with symmetrical half-pairs

The Forone sneakers, created in collaboration between the Spanish shoe brand Camper and the Italian fashion brand for men and women Sunnei, are suitable for any…
20.06.2024 523
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning