The Obuvprom company, which owns and develops the Top-Top footwear trademark, has launched a new version of the site.
The updated resource has a more functional structure and modern design. The Internet representation of TM "Top-Top" is designed to sell goods to retail stores.
The company Mila - Wholesale Shoes, which is a partner of the brand, believes that for modern production the creation of a website created only for selling goods to retail stores is an unprofitable step that leads to an increase in logistics costs and an increase in the cost of goods. In the opinion of Alexander Borodin, General Director of Mila - Wholesale Shoes, this can be avoided by building a chain that includes work with distributors.
“The cooperation of these links is very easy to unify through the automation of information exchange. It turns out that the manufacturer's website has only an image task. Its purpose is to promote the brand in the minds of consumers, and for this it is necessary to provide detailed information about the properties of shoes, retail prices, methods of delivery and payment, as well as data on the size of the availability of models in retail outlets, ”A. Borodin is sure.