Trade sanctions negatively affect e-commerce
24.09.2014 3693

Trade sanctions negatively affect e-commerce

The Russians began to save on online purchases, analysts at Ve Interactive found out. The number of orders in August, when the exchange of trade sanctions of the Russian Federation and the West began, decreased by 3,2% by July. The average check of purchases has been growing since May, but this is primarily due to the increase in the exchange rate: the bulk of orders are for foreign online stores.

In August, the growth of the Russian e-commerce market slowed down compared to

June-July indicators, according to a study by Ve Interactive - the number of orders was 3,2% lower than in July. Ve Interactive analyzed the work of 37 Russian online stores selling clothes and shoes, electronics and household appliances, furniture and household goods, souvenirs, goods for children, toys and food. Their total audience (8 million unique visitors) was 5% higher than in June-July: people visited online stores more often, but bought less often. However, compared to May, the number of online orders increased by 42,5%, according to the study.

Ve Interactive spokesman Alexander Koksharov, among the possible reasons for the slowdown, points out "general economic news predicting negative dynamics." "It is too early to say that the sanctions introduced in August are associated with a decrease in the indicators of the Internet market," he added. Data Insight believes that monthly estimates of the e-commerce market are incorrect due to seasonality. Buyers' activity has been declining since the beginning of the year, but in August, in fact, there was no recession in the market, says Boris Ovchinnikov, partner of Data Insight.

According to Ve Interactive, the average check in online stores in the Russian Federation from May to August increased by 17%, to 6,54 thousand rubles. This is due to the popularity of household goods and electronics, according to Ve Interactive. Data Insight explains this by the weakening of the ruble - a significant part of sales is accounted for by imports. In the fall, the growth of online commerce will continue, retailers will increase revenue through New Year's purchases, Alexander Koksharov hopes. “In the past two years, the market has grown by 30 percent annually, but this year the profit growth will not be as high,” he adds. The Association of Internet Trade Companies expects that by the end of the year the market will grow by 22%, to RUB 700 billion. In 2013, this growth was 30%, up to 510 billion rubles.

The Russians began to save on online purchases, analysts from Ve Interactive found out. The number of orders in August, when the exchange of trade sanctions between the Russian Federation and the West began, decreased by 3,2% versus July. ...

Latest News

Brunello Cucinelli reported sales growth of 14,1% in the first half of 2024

Italian luxury brand Brunello Cucinelli reported preliminary results for the first half of 2024, with revenue of 620,7 million euros. Sales increased by 14,1% at current exchange rates and by 14,7% excluding...
12.07.2024 435

On the most fashionable street in St. Petersburg, street retail rent increased by 1,5 times

Bolshoi Avenue of the Petrograd Side has been the main Fashion thoroughfare of the Northern capital for many years. Over the past year and a half on this street, according to the consulting company NF Group, the share of vacant space has decreased by 5 percentage points and...
12.07.2024 520

Jacquemus and Nike presented a new collaboration for the Olympics in Paris

An updated Nike Air Max 1 sneaker, a new version of the Swoosh and a capsule collection of sportswear are the result of the latest collaboration between French brand Jacquemus and American sports giant Nike. Collection…
11.07.2024 533

Shoes of the season - luxury flip-flops

Flip flops are back. Or rather, they have already returned to fashion this summer, although now they are not just rubber shoes. The trend for chic and comfort dictates its own rules. Now flip flops and other types of flip-flops must be made of natural...
10.07.2024 628

Brands are opening pop-up spaces on beaches

Fashion brands don't let you forget about yourself during the beach season. Pop-up spaces appear right on the beaches.
10.07.2024 640
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning