Hoka One One tracking sneakers hit London Fashion Week thanks to Nicoland Formichetti, founder and creative director of fashion brand Nicopanda, including them in his fall-winter 2018 / 19 collection.
The Hoka shoe brand was founded in France in 2009 by entrepreneurs Nicolas Mermoud and Jean-Luc Diard, as a brand of functional shoes for trekking and traveling. It was acquired in 2013 by a subsidiary of UGG - Decker Outdoor.
The Hoka One One, which was unveiled at a recent Nicopanda show, retails for $ 160-230 per pair. However, now, given the fashion trend for massive sneakers, Hoka One One may be at the peak of popularity, and stand on a par with the cult Triple S by Balenciaga, the price of which reaches $ 650 per pair.
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