A third of online shopping in Russia is made from smartphones
04.04.2017 2968

A third of online shopping in Russia is made from smartphones

A survey of Russian online shoppers conducted by Yandex. Market and GfK Rus, showed that about a third of online purchases are made from smartphones.

According to the results of the study, the vast majority of this audience falls on women (75%) and residents of medium-sized cities (77%).

About 58% of respondents admitted that they look at websites or mobile applications of their favorite stores almost every day.

The study notes that shoppers are more likely to use their smartphones when choosing a product than when placing an order. Moreover, the higher the purchase price, the less likely it will be processed from a mobile.

A survey of Russian online shoppers by Yandex. Market and GfK Rus, showed that about a third of purchases on the Web are made from ...
5
1
Rating

Latest News

US May Impose 50% Tariff on Brazilian Exports

The US threat to impose a 50 percent tariff on Brazilian imports from August 1 is putting pressure on shoe companies that produce shoes in Brazil, writes…
11.07.2025 87

Sportmaster sues Kari

Sportmaster is suing Kari, according to information from the Arbitration Court's card index, for violating exclusive rights to a trademark. In March, the sports goods chain filed a claim for 1,3 million rubles in the Moscow Arbitration Court, and the hearing…
11.07.2025 99

Fly on Euro Shoes

Fly, a regular participant in the Euro Shoes shoe exhibition, is preparing to present new collections of its brands at the August exhibition in Moscow – Italian W6YZ, French Laura Vita, Spanish Pitas and…
11.07.2025 109

Multi-brand store chain Hiker has launched a dacha advertising campaign

The heroes of the Hiker campaign, entitled “The Shape of Your Freedom,” were the retailer’s customers, who were photographed wearing clothes and shoes that they had purchased in Hiker stores in a country-style…
10.07.2025 212

Christian Louboutin Releases Capsule Collection of Cassia Lace Up Shoes in Nude Shades

French designer Christian Louboutin picked up the ballet shoe trend with the release of the Cassia Lace Up shoes. These high-heeled shoes have a square “pointe” toe and ribbons that tie at the…
10.07.2025 215
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning