This year, on the Black Friday sales day, November 24, a record of attendance was recorded at Afimall City Mall - 120 thousand people a day, the press release of the shopping and entertainment center said.
Last Friday was marked not only by a record of attendance, but also by the Angels Charity Sale charity event organized jointly with the ORBI fund. On this day, the shopping center’s analytical system recorded an increase in customer traffic of 15% compared to last Friday’s Black Friday, and the average turnover of shopping centers in these three days increased by 40%.
The core of the audience of the Afimall City shopping center is visitors aged 25-39, of which women are 59%. Most shopping center buyers are married or married (61%), while the proportion of unmarried people is 32%.
The conversion level over the past year has not changed and remained at the same level - 85%, which indicates the target nature of consumer traffic.
Afimall City - The largest shopping and entertainment complex in the center of Moscow. The complex includes 6 ground floors, as well as 3 level underground parking. Shopping galleries accommodate about 400 stores, the food court area - near 50 restaurants and cafes. The complex is located in the heart of the business district of the capital - Moscow City.