Rieker
"Tsentrobuv" stepped over Adidas
06.06.2012 1629

"Tsentrobuv" stepped over Adidas

The leader in the Russian shoe retail has changed

Shoe retailer Tsentrobuv last year became the absolute leader in terms of revenue in Russia among operators of its segment, according to the rating of Russian retail chains compiled by Infoline and Retailer Magazine. Until now, this position in Russia was held by the German group Adidas.

According to Rosstat, retail trade turnover in Russia in 2011 amounted to 19,075 trillion rubles. (+ 7,2% in the commodity mass by 2010). Of these, food retail accounted for 9,1 trillion rubles, the remaining 9,9 trillion rubles - for trade in non-food goods. In the rating of the 30 largest players in the retail market in terms of revenue, the number of grocery and non-grocery chains is equal, follows from the top 30, compiled by Infoline agency and Retailer Magazine. Last year, these players accounted for 2,38 trillion rubles in the overall structure of retail trade, or almost 12,5%.

The rating of the companies that were the fastest growing retail chains included "Tsentrobuv" (an increase of 49,3%, to 227 thousand sq. M.).

Tsentrobuv also became the second largest retailer in terms of revenue growth, entering the top 30 list for the first time. The operator's sales grew by 58,4% to RUB 29,3 billion, which made it possible to overtake the former leader in the footwear segment, the German sports goods retailer Adidas, which, according to estimates, earned RUB 27,4 billion in Russia. The head of "Tsentrobuvi" Andrey Nesterov believes that the chain was helped by well-built logistics (the company's stores are located from the border with the European Union to Japan) and the correct pricing policy. “We determine it based on the needs of consumers, and not on the basis of our cost,” he said. Based on materials from the Kommersant newspaper.

In the Russian shoe retail, the leader changed. The shoe retailer Tsentrobuv became last year the absolute leader in revenue in Russia among the operators of its segment, it follows from the rating of Russian ...
5
1
Rating
Euro Shoes Exhibition

Latest News

Vietnam COVID-19 outbreak could affect shoe exports

Stringent isolation measures to quell the COVID-19 outbreak in Vietnam threaten to lead to a drop in footwear exports in the second half of 2021. Companies like Nike are already facing supply chain disruptions, writes ...
04.08.2021 52

Zalando continues to expand its operations in Eastern Europe

Germany's largest online platform for the sale of footwear, apparel and fashion accessories, Zalando, continues to expand into Eastern European markets. After the company entered the markets of Lithuania, Slovakia and Slovenia at the beginning of the year, today ...
04.08.2021 53

Crocs collaborates with Chinese brand Sankuanz

Crocs collaborated with the Chinese fashion brand, a regular at Fashion Weeks, Sankuanz to launch a collection of three unique pieces. It was created in the concept of Shoes for Shoes from ...
04.08.2021 61

In the first half of 2021, the number of purchases in traditional retail grew by 69%

According to analysts from Russian Standard Bank, who analyzed purchasing activity for cards of all banks in its acquiring network, by the end of the first half of 2021, the number of purchases in traditional retail increased by ...
03.08.2021 299

Ara Shoes changes the image and chooses the sport

German comfort footwear brand Ara Shoes has taken a landmark turn in design over the past year with a new line of sporty footwear. The new Energystep line is distinguished by bright colors, it is focused on more ...
03.08.2021 347
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning