The Moscow department store TSUM and the St. Petersburg DLT note an increase in sales in the fall-winter 2016-2017 season: in TSUM, sales growth in monetary terms (in euros) amounted to 34%, in - DLT 62% compared to the fall-winter 2015-2016 season, and the number of buyers from China has quadrupled, Lenta.ru reports.
It was possible to achieve such results, including by expanding the assortment. The Central Department Store more than doubled the purchase of bags and accessories, the assortment of children's goods expanded by 40%.
TSUM and DLT are part of the Mercury Group of Companies; since 2016, the management company has been pursuing a strategy of keeping prices in its department stores at the Milan level. And in the framework of the marketing campaign “Best Price”, the prices of some fashionable goods were reduced and turned out to be more attractive than European ones.