TSUM and DLT changed their pricing policy and increased the number of customers
The Moscow department store TSUM and the St. Petersburg DLT note an increase in sales in the fall-winter 2016-2017 season: in TSUM, sales growth in monetary terms (in euros) amounted to 34%, in - DLT 62% compared to the fall-winter 2015-2016 season, and the number of buyers from China has quadrupled, Lenta.ru reports.
It was possible to achieve such results, including by expanding the assortment. The Central Department Store more than doubled the purchase of bags and accessories, the assortment of children's goods expanded by 40%.
TSUM and DLT are part of the Mercury Group of Companies; since 2016, the management company has been pursuing a strategy of keeping prices in its department stores at the Milan level. And in the framework of the marketing campaign “Best Price”, the prices of some fashionable goods were reduced and turned out to be more attractive than European ones.
The Moscow department store TSUM and the St. Petersburg DLT state an increase in sales in the fall-winter 2016-2017 season: in TSUM the growth in sales in monetary terms (in euros) amounted to 34%, in DLT - 62% ...
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How to determine the effectiveness of a shoe business
Today, most entrepreneurs calculate and analyze their business performance indicators. However, about 30% either do not do this or do not understand anything about it (but would like to understand this issue and start working with performance indicators). Maria Gerasimenko, an expert in the field of fashion business management and development and a regular author of SR, has prepared material especially for the readers of the magazine about what business performance indicators to rely on, how they help, how to calculate and control them so that the profitability of your business does not fall below 10%. After all, as you know, the rule of a bank deposit says: "If your business brings less profitability than a bank deposit, then it does not make sense."
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Time-tested and new collections
PETER KAISER SPRING/SUMMER 2025
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Turkish brand Vaneda on Euro Shoes
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Technology Selling Issues
There is nothing worse than meeting the buyer with the words “Hello, can I help you with something?”, Because the seller works in the store just to help. Criticizing this well-established pattern of communication with the buyer, Andrei Chirkarev, business coach for effective sales and the founder of the New Economy project, shares the technology of truly selling issues with readers of Shoes Report.
The whole truth about Bayer. Who is he and how to become one?
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Fur, and not only: types of lining
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Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Properly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we put off the decision for months?
