Moscow Metropolis shopping center announced the launch of its own card product in partnership with Rocketbank. The debit cards of the Military Industrial Bank will become a key element of the loyalty program.
The Metropolis Card, MasterCard Gold debit bank cards with a chip and PayPass contactless payment option, will offer loyal visitors to the shopping mall (in addition to discounts in stores) a special rate with free banking service, which allows you to charge 14% per annum with an average monthly balance of 20 000 rubles and 1,5% cashback for card purchases worldwide.
“We build long-term relationships with our customers - investing in loyalty pays off handsomely. All our efforts today are aimed at ensuring that shoppers return to the mall, ”said Metropolis CEO Luc Mugel. - While creating the loyalty program, we tried to make a card that we ourselves would like to use. Everything is really very transparent and comfortable. We have a lot of ideas on how to reward loyal customers, how to provide them with a special service. "
It is planned that during the year more than 20% of tenants will join the Metropolis loyalty program. Currently partners are such brands as Etam, Gap, GapKids, MaxBrenner, Clarks, G-SHOCK, The Body Shop, L'Occitane, Reiss, LeCadeau, The Art of Shaving, Min-O-Min.
From January to April 2015, the loyalty program worked in a pilot mode, during this time more than 2,5 thousand cards were issued, the goal of 2015 is 8 thousand.