Shopping center Nevsky Center stimulates consumer demand with walks on the roof
One of the most famous shopping centers in St. Petersburg, the Nevsky Center shopping center, located in a historic building on Nevsky Prospekt, provides its customers with the opportunity to walk on the roof and enjoy the panorama of the city when buying goods and services for 1000 rubles.
The promotion is valid all summer - from June 1 to August 31. Customers of the center who have made a purchase from 1000 rubles can apply with a check to the registration desk and sign up for a lift to the roof. The duration of the visit will be 30 minutes. Walks will take place accompanied by security guards on a safe, operated roof daily from 13.00 to 20.00. Children from 10 years old and adults can take part in the action.
The panoramic roof of the Nevsky Center shopping mall, about 300 meters long, allows you to see the main sights of St. Petersburg from the height of the eighth floor - the whole perspective of Nevsky Prospekt, Kazan and St. Isaac's Cathedrals, the Savior on Spilled Blood, the Peter and Paul Fortress, the new stadium and Lakhta Center.
“Last year, we held a trial promotion that allows you to climb the roof of the mall for free. These walks were wildly popular - in just a month, more than 600 visitors to the complex saw St. Petersburg from one of the few roofs officially open to the public. The success of the action and the public demand for such a tourist service inspired us to expand the project for the whole summer,” says Daria Vetrova, General Director of the Nevsky Center Shopping Mall.
One of the most famous shopping centers in St. Petersburg, the Nevsky Center shopping center, located in a historic building on Nevsky Prospekt, provides its customers with the purchase of goods and services on…
New York-based WHP Global acquires Marc Jacobs from LVMH
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Street Beat advertised white sneakers.
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Shoes Style has concluded in Moscow.
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The main colors of women's shoes for the fall-winter 2026/27 season
Fashion continues to embrace the language of emotion. The upcoming Fall/Winter 2026/27 season promises to be emotional and slightly reflective. Vibrancy gives way to depth, and ostentatious luxury is replaced by enveloping warmth. Five key shades of women's footwear reflect precisely these sentiments: trust in naturalness, attention to texture, and a desire to find beauty in nuances. Let's turn to the professional forecast of seasonal, cutting-edge colors from the international trend bureau Future Snoops. The selection of the Fall/Winter 2026/27 palette from Future Snoops presented in this article is an emotional map of the coming season, speaking of trust and fragile honesty, balance, inner strength, and warmth that requires no occasion. These five shades transform the seasonal footwear styles into a unique color language that can help the brand and its customers express themselves and their emotions.
Offline vs. Marketplaces: How to Survive and Win in 2026?
In Russia, e-commerce's share has grown from 5% in 2019 to nearly 23% in 2024 and continues to grow, with e-commerce market analysts predicting it will reach over 30% by 2029. Offline retail, meanwhile, can not only survive but also grow by 20-30% annually if it stops offering clothes on hangers and shoes on shelves and starts selling unique experiences. We discuss this topic with Shoes Report regular contributor Elena Vinogradova, an expert in fashion buying and sales and the author of the Fashion Business Blog, a blog for retailers and buyers.
Revisiting classic standards of retail lighting through the lens of modern technology
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How a fashion brand can launch a successful licensed product with a celebrity
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Tamaris SS26 Collection
In its Spring-Summer 2026 collection, Tamaris combines tradition, innovation, and the latest fashion trends.
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PETER KAISER - the best brand of 2025!
"CAPRICE Schuhproduktion GmbH has received a certificate for awarding PETER KAISER the title of "Top Brand 2025".
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How to Compete with Marketplaces in 2025
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Rieker and Remonte will present their new collections at Euro Shoes!
The brands Rieker and Remonte, which are among the leading shoe companies in Germany, will present their Spring-Summer'26 collections in Moscow at the international exhibition of footwear and accessories Euro Shoes! The exhibition will be held from August 27 to 30, 2025 at a new premium venue in the WTC Congress Center on Krasnopresnenskaya Embankment.
New Tamaris Spring-Summer 26 Collection: Comfort and Elegance in Every Model
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The share of marketplaces will grow
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How to set prices that will earn
Some businessmen still confuse the concept of margin with the concept of trade margins and set prices for their goods, guided solely by the example of competitors. No wonder they go broke! Analyst at the Academy of Retail Technologies Maxim Gorshkov gives several tips and formulas with which you can set not only ruinous, but also profitable prices.
Sales of shoes and accessories: effective techniques for business rhetoric
Which speech modules are effective in communicating with potential and current customers of shoe stores, and which are not, Anna Bocharova, a business consultant, knows.
We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
The whole truth about Bayer. Who is he and how to become one?
Bayer is no longer a new, but still a popular and sought-after profession. It’s fashionable to be a buyer. Buyers are at the origins of the emergence and development of trends. If the designer offers his vision of fashion in the season, then the buyer selects the most interesting commercial ideas. It is on buyers that the policy of sales of stores and what, in the end, the buyer will wear depends on. This profession is surrounded by a magical fleur, often associated with a lack of understanding of what exactly is the work of a buyer.
Technology Selling Issues
There is nothing worse than meeting the buyer with the words “Hello, can I help you with something?”, Because the seller works in the store just to help. Criticizing this well-established pattern of communication with the buyer, Andrei Chirkarev, business coach for effective sales and the founder of the New Economy project, shares the technology of truly selling issues with readers of Shoes Report.
Fur, and not only: types of lining
In the production of winter footwear, various materials are used that are designed to retain heat and meet the requirements of consumers: natural sheepleather, artificial fur, artificial fur from natural wool and others. All types of lining fur have their own advantages and disadvantages. Let's consider the properties of each of them.
The best models of Czech shoes of the past
In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Correctly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we postpone the decision for months?
