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Skechers dropped sales
20.02.2012 1779

Skechers dropped sales

Skechers announced a decrease in net sales by 37,7% in the fourth quarter of 2011, which affected the value of the retailer’s shares - they fell by 4%.

“We are seeing a noticeable drop compared with the record high for the 4 quarter of 2010 of the year. This is due to the fact that a year ago the prices for our tonic sneakers were noticeably higher. Now the demand for them has fallen sharply, which, of course, affected the business. Plus, economic difficulties persist in many markets, ”the company says. Net sales of Skechers in the 4 quarter of the 2011 year amounted to $ 283.2 million (compared with $ 454.6 million a year earlier).

At the end of last year, Skechers was at the center of the scandal. The sports shoes company was accused of cheating customers. Experts in the United States concluded that her tonic running shoes are not able to pump up the buttocks and calves. After this incident, Skechers had to pay a large fine, writes fashionunited.ru.
Skechers announced a drop in net sales by 37,7% in the fourth quarter of 2011, which affected the value of the retailer’s shares - they fell by 4%.
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