The American company, which owns the second most popular search engine Yahoo! in the world, is going to expand its presence in the fashion world by purchasing the Polyvore shopping aggregator. Polyvore allows users to create their own style with personalized collages made from clothes, shoes, accessories, cosmetics and jewelry, which you can share with friends and buy online at the partner stores of the aggregator.
Note, the company began to take steps in the fashion world in November 2014, when it launched the online magazine Yahoo! Style.
Marissa Mayer, CEO of Yahoo !, hopes that this strategy will allow the search engine to build relationships with brands in a new way - through an online platform.