Detsky Mir Group has launched a specialized online resource, School Fair (school.detmir.ru), which presents all the necessary goods for study. Here you can buy clothes, shoes, ready-made school kits, backpacks, stationery and even furniture.
“The main idea of the site is school goods in one place and at an affordable price. In addition, for the convenience of customers, practical information about preparing for school is posted here. The site is optimized for viewing on mobile devices - thus, it is possible to make purchases using a tablet or even a phone, ”said Nadezhda Kiseleva, Head of the Department for External and Internal Communications of Detsky Mir Group.
In the special section of the site “What to buy for September 1”, useful information is provided for parents, which will help them navigate the world of school goods and take into account all the nuances when preparing for the new school year.
You can buy everything you need for school not only in the online store, but also in the retail network. Sales consultants will provide the necessary assistance on the spot, together with the child you can try on your favorite models of clothes and shoes.
In the new season, Detsky Mir traditionally offers school uniforms from such large Russian manufacturers as Smena, Karamelli, Sky Lake, White Snow, Dima and Alisa, ISB, Baltex. In addition, a new line of school uniforms of BTK holding has appeared on sale. The company has developed a special collection for Detsky Mir and offered several models for private labels. Another fashionable collection of young buyers is expected from the famous designer Kira Plastinina, which will especially appeal to lovers of stylish clothes. In the stores of the chain you can also find school uniforms from the winners of the joint competition of the Ministry of Trade and Industry of the Russian Federation and Detsky Mir.
In the "Children's World" presents clothes not only Russian but also foreign manufacturers. Chessford's own brand, a collection of inexpensive high-quality school clothes with a European design, is in high demand. School clothes CHESSFORD - comfortable, meets all standards, made from natural fabrics, fits perfectly and does not restrict freedom of movement. Another popular brand - French Toast School - offers special models for a full or lean figure (husky / slim) for children and adolescents (juniors / young men).
New collections of school uniforms include not only offers that are advantageous in terms of price and quality, but also interesting designer collections. For example, in the new season, Smena International Design School has developed a school uniform where there are jackets and jackets for boys and dresses decorated with complex bohemian brooches for girls.
The Detsky Mir group of companies unites the national retail chains of Detsky Mir and ELC - Center for Early Development stores. The Detsky Mir chain of stores consists of 400 format super- and hypermarkets in 153 cities of Russia and Kazakhstan, and the ELC retail chain includes 44 stores. The selling area of Detsky Mir stores is 513 thousand square meters. m., ELC - 6 thousand sq. m. m. According to the results of 2015, the company's revenue amounted to 60,5 billion rubles, net profit - 1 billion rubles. The managing company of the Group is Detsky Mir PJSC, of which AFK Sistema is the main shareholder. Sites of the Children's World Group: corp.detmir.ru. www.elc-russia.ru