Company store of the American brand of clothing and footwear casual style US Polo Assn. will open in April in St. Petersburg in the Atlantic City shopping center. The area of the new outlet will be 188 sq. m. Total network of US Polo Assn. It has eight outlets in St. Petersburg.
The range of the brand includes men's and women's clothing, shoes and accessories. US Polo Assn Products. It is represented in more than 1030 monobrand stores, boutiques, department stores and e-commerce sites in 160 countries of the world. In Russia, the US Polo Assn network. has 64 stores, an online brand store has also been launched in the Russian market.
Brand US Polo Assn. - originally from the USA, but in Europe, the Middle East and some Asian countries, the Turkish Aydinli Group, one of the major players in the fashion industry, is the exclusive copyright holder of the brand.
In Russia, Belarus, Kazakhstan, Latvia, and Ukraine, AR Fashion is promoting the brand, its general director, Mustafa Shakhin, noted that the choice of Atlantic City shopping center located in the Primorsky district of St. Petersburg to host the US Polo Assn store. not accidental. “Firstly, the district is one of the most densely populated in the city, today more than half a million people live here. And secondly, we highly appreciate the new prospects of Atlantic City shopping mall in connection with the commissioning of the nearby Lakhta Center, as well as the launch of the Begovaya metro station, ”he says.
According to Colliers International, in 2018, the share of fashion-operators in the classic shopping centers of St. Petersburg was about 40% (in terms of space occupied), which is 15% more than in the 2017 year. The increase in the share of fashion retailers was due to a decrease in the total volume of rental transactions, which experts explain as low vacancy rates in shopping centers in the city. At the same time, 30% of the total amount of space rented by fashion-operators in the shopping center in 2018 was accounted for by foreign brands.