Rieker
US Polo Assn. expands retail in Russia
20.07.2016 6048

US Polo Assn. expands retail in Russia

In September, two US Polo Assn. Brand stores are expected to open in Moscow, an international brand of casual clothing and footwear. In addition, this year it is planned to open new partner stores of the brand in Yekaterinburg and Tula. At the same time, at the beginning of 2016, the US Polo Assn. a showroom appeared in Moscow and already the seventh new brand store in St. Petersburg, in the Europolis shopping and entertainment complex.  
Brand US Polo Assn. - originally from the USA, but in Europe, the Middle East and some Asian countries, the Turkish Aydinli Group, one of the major players in the fashion industry, is the exclusive copyright holder of the brand.

According to brand representatives, the recent tense political relationship between Russia and Turkey on the sales of the US Polo Assn. in Russia were not reflected. On the contrary, for two years of presence on the Russian market, the US Polo Assn. managed to win a loyal audience of consumers. During the cooling period between the two countries, there was no decrease in the supply of brand footwear from Turkey to Russia, and, nevertheless, the brand representatives took care of the appearance of an additional distribution channel from Europe. Today, more than half of the US Polo Assn. comes to the Russian market from the Aydinli Group's distribution center in Italy.

The brand development strategy in Russia also includes the active development of online sales. - By the end of the year, it is planned to launch the official website for distance trading in the B2B format, and transfer the existing online store of the brand to the cross-border trading format, when all goods will be delivered to Russian customers directly from Turkey.
To date, the Russian retail chain US Polo Assn. Composes 43 store. More than a thousand brand stores operate in the United States, and about 400 points of the brand’s retail stores are open in several countries in Europe, Asia and the Middle East.
In September, two US Polo Assn. Brand stores are expected to open in Moscow, an international brand of clothing and footwear of style ...
3.45
5
1
4
Rating

Latest News

Sales of clothing and footwear in Russia decreased in units, but increased in value

According to a study by the Check Index resource of the fiscal data operator OFD Platform (takes into account data from 1,1 million online cash registers in Russia), conducted at the request of RBC, the volume of clothing and footwear sales in Russia fell sharply in the spring of 2022, but ...
26.09.2022 176

Milan MICAM recorded 35 visitors

A major exhibition event was held in Milan, bringing together international professional exhibitions MICAM, Mipel, TheOneMilano and HOMI Fashion&Jewels. The total number of guests of the exhibition project, which took place from 18 to 20 September 2022 in…
26.09.2022 132

Furla presented a new clutch at Milan Fashion Week

Furla discovered the infringement of women's rights in the music scene and released a protest limited collection of bags. The collection is based on a new model of the Metropolis cross-body clutch bag…
25.09.2022 179

US retail shoe prices up 8% in 5,7 months

According to the Footwear Distributors and Retailers Association of America (FDRA), shoe prices increased by 2022% in the first eight months of 2021 compared to the same period in 5,7. This growth is the most significant in recent…
25.09.2022 175

Salvatore Ferragamo changed the logo

The Italian luxury shoe and accessories brand Salvatore Ferragamo, following the latest trend of high fashion houses, has shortened its name, leaving only the name of its founder in the logo…
23.09.2022 262
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning