Ugg Australia and Koolaburra are no longer competitors
04.06.2015 6730

Ugg Australia and Koolaburra are no longer competitors

Ugg Australia, a Deckers Corporation company, has acquired U.S. rival brand Koolaburra, which produces soft sheepleather ankle boots.

According to Deckers CEO Angel Martinez, management plans to position the newly acquired Koolaburra brand in the mid-price segment that the group has not previously covered. Ugg will remain the leader in the high-end market.

In addition to Ugg, Deckers Corporation also owns the brands Teva, Sanuk, Ahnu, Mozo, Tsubo and Hoka One One. The group ended the 2014 year with a turnover growth of 14,6%, up to 1,817 billion dollars, and with a net profit of 162 million (+ 14,1%).

Deckers Corporation, which owns the Ugg Australia brand, has acquired the American competitor Koolaburra, which manufactures soft ankle boots from ...
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